Home / Knowledge / News / Textiles / Rosebys kickstarts by opening 4 retail stores in Punjab

Rosebys kickstarts by opening 4 retail stores in Punjab

03
Nov '08
Rosebys Interiors India Ltd. today has kick started its Indian retail operations by launching its stores in the state of Punjab. The company simultaneously opened four stores in Chandigarh, Mohali & Punchkula and two in city of Ludhiana today.

A home DECOR AND LIFESTYLE PRODUCTS company, Rosebys is poised to become one of the leading home furnishings and Décor Company in the country. The company would be setting up a pan India network of franchisee stores in the coming months.

Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said:

“With organized retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle stores in India which is pegged around Rs.10,000 crores.

We are targeting this space across the country to deliver the world class product and shopping experience to consumers. We are in the process of building a powerful brand and are poised to have a dominant presence in the country's retail arena”.

He further added that Rosebys has chosen Punjab as the launch platform because of people's ability to appreciate both the quality & premium lifestyle fashion.

The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015. Rosebys would target the organized retail which has a negligible penetration in the overall retail space market in the country today.

Rosebys promises to deliver a world class retail experience and contemporary range of products for the modern Indian woman's home. Rosebys will launch with four basic thematic product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden.

Each of this range has a different concept and would have an entire product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles contemporary and unique range of home stainless steel ware and personal care products.

Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is largely dominated by the unorganised players. We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently.

Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman. We will be opening 150 stores in the next 6 months.”

Rosebys stores would be a concept store, highlighting each story individually. The brand would take the franchisee route but the standard of the stores would be consistent.

Soha Ali Khan, the leading Bollywood actress has been signed as the brand ambassador for Rosebys. Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in 'Rang de Basanti'.

Varun Bahl, a graduate from NIFT, New Delhi has ventured into home furnishings moving towards an expansive horizon inthe world of design to create an exclusive range for UK based home furnishing brand Rosebys London.

The secret of Varun's run(a)way success is his ability to look beyond the obvious (what's in), and to continuously revisit and reinterpret his creativity for our elegant, non-conformist, avant garde and experimental buyers.

Varun Bahl excels at blending the vintage with the contemporary, the antique with the new, and manages every time, to come up with another pattern in the kaleidoscope to suit the needs and taste of a wide range of customer.

GHCL Ltd.


Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search