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Intl expo on Home linens & textiles in Florence from Feb 6

13
Nov '08

It will be the Second Edition of the International Exhibition for Home Linens, Home Textiles, Underwear, and Lingerie. The rendezvous is in Florence, at Fortezza da Basso from February 6 to 9, 2009.

It is a new way of living our own house and it is known as Home Loving. This trend, which is more and more widespread, is rediscovering the pleasure of taking care of our own house, by making it cosy and warm, coloured and more and more comfortable.

The achromatic culture and the minima list tendency (less is more) which have dominated the way of furnishing our houses over the past few decades, are now surrendering to the free interpretation of interiors, to the sensations of pleasure and warmth transmitted by the surfaces, by the fabrics, by the special effects with lights, and by the new matching of different materials.

This new trend is known as design it vivre; that is the need of looking for furnishing objects for our home capable of satisfying our aesthetic taste but which should be useful objects as well to help us in our everyday life when we cook, when we are comfortably seated in a sofa reading a book, or when we are having a warm bath by candlelight.

The house, which has always been an indicator of the changing of times, is not considered as a passage place any longer: in fact it is nowadays considered as the favourite scenery where people can share moments of hospitality, of socialization, and of conviviality. Of course it should comply with our natural desire of relaxation and of slowing down.

Architects, designers and people working in this sector; they all agree with the importance of the social and anthropological aspects of this tendency: in a period of uncertainties, our home has recovered its role; it is therefore regarded again as a shelter giving certainty and security. People aim at creating a warm and experienced environment which becomes in this way more communicative.

There is an inclination towards the involvement of all the senses, by opening to whatever expressive language. This is why, in the same space, extremely essential and modern elements can co-exist with the souvenir of the past, with the scents of ancient times, and with graphics and old and deliciously retro objects.

Instead, the encounter with different cultures turns into ideas for ethnic and folk codes and languages full of visual and tactile suggestions. The simple but unusual matching of common objects and unique pieces, the mixture of apparently distant inspirations, and the combination between East and West, reveal a strong desire for interpreting the home by following the thread of effect and affection as well as the wish for expressing our own personal touch.

Nowadays the house can become, when treated in an original way, the first place for experimentation and the vehicle to give vent to our creativity. In this way the house, while renewing continually, seals our sense of belonging. Immagine Ifalia & CO. , arrived to its second edition, has been created by keeping in mind this awareness.

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