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'ReaLasting Cotton' latest in groundbreaking fabric technology

19
Nov '08

Delta Galil, the leading global producer of innovative fashions for leading retailers and brands worldwide, has introduced its latest groundbreaking fabric technology called “ReaLasting Cotton” .

Keeping in line with Delta Galil's commitment to constantly keep ahead of the curve in fabric technology and create "the next generation cotton", ReaLasting Cotton lasts longer than ordinary cotton. It can be washed multiple times and still remain as good as new, especially with underwear and hosiery products that are laundered more frequently than any other clothing, which are products that Delta is well known for.

“ReaLasting Cotton is a fabric that is going to change consumers' buying habits”, said Esti Maoz, Chief Marketing Officer of Delta Galil, “Because of our advanced, unique and exclusive finishing technologies, ReaLasting Cotton extends the fresh look of cotton, allowing for longer wear and use.”

One of the important benefits of this technology is enabling consumers to shop smarter. In today's fierce economic times everyone is looking for smart ways to reduce expenditure and save money. Consumers cannot afford to buy apparel as frequently as before. Retailers and brands will be obligated to give value to their customers by selling longer-lasting apparel options.

Because of its long lasting benefits, ReaLasting Cotton is environmentally efficient. By extending the life of the garment, it automatically extends the carbon footprint of that garment over a longer period of time, and also reduces the need for a replacement garment sooner in the life cycle.

"Besides all these benefits, ReaLasting Cotton also has a unique sheen and amazingly smooth touch & feel that will not vanish after washes" said Esti Maoz.

ReaLasting Cotton will be used in a variety of Delta Galils collections starting in Spring 2009.

Delta Galil

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