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Revman to expand Steve Madden branded home line

19
Nov '08

Steve Madden announced a new license agreement that gives Revman International Inc. the exclusive right to design, manufacture, market and distribute a collection of bedding and bath products under the Steve Madden brand.

The bedding and bath collection will consist of sheets, comforters, decorative pillows, window treatments, throws, beach and bath towels, bath rugs and accessories, and other bedding and bath products. The collection will be found in specialty retail and better department stores beginning in spring 2009.

"We are thrilled to partner with Revman to expand our Steve Madden branded offerings into products for the home," said Edward Rosenfeld, Chief Executive Officer.

"Introducing bedding and bath merchandise marks a significant milestone for us as we continue to diversify into additional merchandise categories. We are pleased that this new bedding and bath line will expand the Company's offerings for our existing retail partners as well as enable us to extend into new specialty retailers. As a proven leader in translating fashion brands into home products, we are confident that Revman is the right partner for Steve Madden in this new category."

"We are excited to be working with Steve Madden and look forward to translating his unique fashion sense into products for the home," said Richard Roman, President and CEO of Revman International. "The Steve Madden brand has a large and loyal following of fashion-forward, trend conscious consumers who will welcome the opportunity to bring this brand into their homes."

Steve Madden designs and markets fashion-forward footwear and accessories for women, men and children.

Celebrating its 20th anniversary this year, Revman International currently designs and produces bed and bath products for fashion designers Tommy Hilfiger, Michael Kors, Perry Ellis, and Tracy Reese, apparel brands Tommy Bahama and Columbia Sportswear, and iconic home brands such as Laura Ashley and Marimekko.

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