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Array of luxury labels to feature at 'Pure London' in February
Nov '08
Pure London, taking place 8-9-10 February 2009 will see an abundance of new and returning brands added to the line up, a one stop shop buying experience, not to be missed!

A range of new labels have signed up to exhibit this season in Elan Directional. Irish womenswear designer Jennifer Rothwell will be making a debut with her up market womenswear range, using luxurious fabrics such as silks charmeuse, silk chiffon and French lace.

In addition, Pennyblack, owned by Maxmara, as well as IKKS, Stills, Betty Jackson Two and Claire DK will return to Elan Directional after seasons of absence. Buyers are also able to visit their key suppliers with popular brands such as Bitte Kai Rand, Darling, Jackpot, Marimekko, Nougat, Part Two and Passport bringing their Autumn Winter 09/10 collections.

Elan Studio will be showcasing the best of contemporary bridge lines with brands such as Vetono, Sarah Pacini and Gardeur. Returning after their first season in August, Joyce Ridings with her quintessentially English brand and Concept UK, with a range of beautifully tailored jackets and coats.

Elan Boutique will see exquisite eveningwear from designers such as Linea Raffaelli and Deborah Veale. Ian Stuart London is back after launching his collection last season 'Ian Stuart London was launched at Pure London and exceeded all of our expectations opening 21 new accounts, all of which were excellent independent retailers' commented Ian Stuart.

Strom, will be making a welcomed return in Pure Accessories introducing their new range of loungewear, underwear and nightwear spanning from briefs and hipsters right through to vest tops and cami sets. Anna Lee, Sales Director of Strom commented 'We have decided to return to Pure London as we feel the show itself has grown with a higher mix of young and designer fashion brands. The atmosphere and buzz around Pure London is really lively which fits with our brand ethos.'

Other brands to look out for this season include OSPREY, Adele Marie, Dryberg Kern, as well as first time exhibitor the infamous French brand Thierry Mugler who will be brining a range of bags, jewellery and accessories. Vanessa Fiston, Export Sales Manager of Thierry Mugler commented 'We have decided to exhibit for the first time this February as we would like to share the same success Thierry Mugler has had in France and in other parts of the world, in the UK.

As the most important fair in the UK market, we believe Pure London will introduce us to the key buyers and decision makers of both the UK and International fashion arena.'

Flamboyant shoe label Irregular Choice will return to the show after just opening their first UK store on London's Carnaby Street, with a range of sky high heels. Hard Hearted Harlot, Miss L Fire, Pepe Jeans Footwear plus Spanish designer Paco Gil, will all be bringing a range of footwear from stylish stilettos and wedges in bold and bright colours.

Pure London

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