Home / Knowledge / News / Textiles / Hanveev aims to make pure silk sari affordable

Hanveev aims to make pure silk sari affordable

02
Dec '08
Now, for those who want to own a genuine handloom silk sari, can afford one if it costs Rs2000.

The weavers in Palakkad district of Kerala have started manufacturing silk saris in their looms.

According to Mr B Arul Selvan, Managing Director, Kerala State Handloom Development Corporation (Hanveev), weavers in Palakkad are being trained to manufacture 100 percent pure silk saris in handloom, that will soon flood the market.

Mr Selvan informed Fibre2fashion, “We have been manufacturing silk saris in the handloom since quite some time but now the Palakkad handloom weavers' cluster, under the Integrated Handloom Cluster Development Programme, plans to undertake the job on a wider commercial scale.”

“The Union Government has sanctioned Rs6 million as part of its cluster development initiatives, which will come in handy in Hanveev's efforts to help its silk project take wings,” stated Hanveev MD.

Silk saris manufactured by handlooms are available in plain and with tie and dye borders that are made in Coimbatore. “Our expert weavers in Palakkad who can knit exquisite saris in a traditional way, utilize silk yarn produced in our own state.

“Although there are around 200 expert weavers in Palakkad, we have engaged only 25 weavers for the time being to produce these saris and if we get a desired response from the market we will go in a commercial way. The best part is these saris can be purchased only for Rs2000 only.”

Hanveev also intends to expand the silk experiment to other apparel in the long run by producing silk shirts and silk tops for ladies.

Fibre2fashion News Desk - India


Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search