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Reliance Retail unveils furnishings store format

06
Dec '08
Reliance Retail announced the launch of its home furnishings format under the brand 'Reliance Living Furnishings' at Shopprix Mall, Sector 61. 'Reliance Living Furnishings' promises 'value for money', with a variety of over 120 products in the home furnishings category in addition to an excellent shopping experience.

First of its kind in India, 'Reliance Living Furnishings' spread across a lavish 4500 sq ft, offers a highly coordinated three tiered private label range, namely - 'Home One' (basic) 'My Home' (mid-tier) and 'My Home Premium' (lifestyle oriented), exclusively designed keeping with seasonal color forecasts and fashion trends.

The collection is available in cotton, linen, wool, silk and polyester in textiles and in wood, metal, glass, plastic, wax and ceramics for home décor. The store carries a variety of products catering to the needs of every home. It offers a wide collection of products in bedding, bath textiles, curtains, cushions, floor coverings, table & kitchen linen and décor.

'Reliance Living Furnishings' also, offers shoppers unique choices such as oriental handmade carpets made with New Zealand blended wool; Italian printed reproductions of classics made by some of the masters of modern painting; (Henri Matisse, Paul Cezanne, Vincent Van Gogh, Claude Monet, Wassily Kandinsky); hand-woven cushions made by women in Rajasthan under the aegis of the NGO - Urmul.

Among other products are Portico's 'Therapia' health collection (soyabean quilts / anti-mite, anti-bacterial pillows, memory foam pillows); Disney, Mattel and Cartoon Network furnishings from Portico; premium Hygro and Pima towels and premium cotton fitted sheets by 'Spaces'; Raghavendra Rathore's signature bedding line by 'Carmichael House' and more.

Mr. Raghu Pillai, President and CEO - Operations and Strategy, Reliance Retail, said, "There is an opportunity in the Furnishing retail space in the country when it comes to the range being design led without the normal penalty of being too expensive. High quality fashion and design in home furnishings need no longer be expensive.”

Commenting on the store launch, Mr. Manu Kapur, Chief Executive, 'Reliance Living Furnishings', said, “Reliance Living Furnishings is pleased to open its first store in NOIDA. A conscious effort has been made to showcase a product range that adequately covers the width and depth of all sub-categories within furnishings and decor. Our private label offering very clearly spells value for money. ”

'Reliance Living Furnishings' provides the shoppers a unique experience to shop for a trendy and fashionable home. 'Reliance Living Furnishings' to extend the experience of a stylish and trendy home décor store, plans to have a nationwide footprint with stores in many more cities in India in the next 3 years.

Reliance Retail


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