Interviews
Jen Groover conquers recession with innovation
09 Dec '08
2 min read
Approaching the winter of this nation's economic struggle, Jen Groover, fashion entrepreneur and creator of the handbag company Butler Bag LLC, credits her industry success going into the holiday season by adapting to the trend of consumers creating more worth for what they're wearing.
Brand evolutionists like Jen Groover are meeting this need by providing solution-driven products like her most popular concept, a completely compartmentalized handbag collection, the Butler Bag. Giants of the fashion industry have been hit by the economic climate resulting in a leveling of the field -- a shift in the brands consumers are buying. Jen Groover instantly recognized this shift and conquered it with the Butler Bag, a handbag collection that not only has an aesthetic value, but a functional attribute and a savvy price point.
The Butler Bag LLC became a multi-million dollar company in less than two years and is being tracked as one of the fastest growing handbag brands. The Butler Bag's versatile and stylish collection simplifies women's lives in ways they never imaged with the famous patent compartmentalized interior.
In addition to Jen Groover's original Butler Bag collection, on December 4, 2008 at 4pm EST, Jen Groover will hosting her much anticipated Butler Boutique by Jen Groover collection, an exclusive line for QVC priced under $99. This will be a follow up to the launch on QVC this past October, of which the Butler Boutique collection sold out in less than 4 minutes.
"This is an invigorating time for all industries and I see it as a great opportunity for those able to adapt and willing to take chances coming out on top," Jen Groover remarks. "We need to think of the recession as a time to battle complacency with innovation and evolution."
Omnipresent fashion households on Park Ave and Rodeo Drive, are finding unexpected competition in companies like Jen Groover's Butler Bag: an ingenious product leading the way into a new year of change.
Jen Groover is the CEO and founder of Jen Groover Productions and the innovator behind the internationally best selling and award winning handbag collection, the Butler Bag. Jen was recently named a one-woman brand by Success Magazine, and will be taking this innovation-based brand to the masses as part of a global licensing deal based on her ability to fuse innovation with everyday products.
Brand evolutionists like Jen Groover are meeting this need by providing solution-driven products like her most popular concept, a completely compartmentalized handbag collection, the Butler Bag. Giants of the fashion industry have been hit by the economic climate resulting in a leveling of the field -- a shift in the brands consumers are buying. Jen Groover instantly recognized this shift and conquered it with the Butler Bag, a handbag collection that not only has an aesthetic value, but a functional attribute and a savvy price point.
The Butler Bag LLC became a multi-million dollar company in less than two years and is being tracked as one of the fastest growing handbag brands. The Butler Bag's versatile and stylish collection simplifies women's lives in ways they never imaged with the famous patent compartmentalized interior.
In addition to Jen Groover's original Butler Bag collection, on December 4, 2008 at 4pm EST, Jen Groover will hosting her much anticipated Butler Boutique by Jen Groover collection, an exclusive line for QVC priced under $99. This will be a follow up to the launch on QVC this past October, of which the Butler Boutique collection sold out in less than 4 minutes.
"This is an invigorating time for all industries and I see it as a great opportunity for those able to adapt and willing to take chances coming out on top," Jen Groover remarks. "We need to think of the recession as a time to battle complacency with innovation and evolution."
Omnipresent fashion households on Park Ave and Rodeo Drive, are finding unexpected competition in companies like Jen Groover's Butler Bag: an ingenious product leading the way into a new year of change.
Jen Groover is the CEO and founder of Jen Groover Productions and the innovator behind the internationally best selling and award winning handbag collection, the Butler Bag. Jen was recently named a one-woman brand by Success Magazine, and will be taking this innovation-based brand to the masses as part of a global licensing deal based on her ability to fuse innovation with everyday products.
Butler Bag LLC
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