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Texbrasil brings international buyer & journalists to Brazil

15
Dec '08

ABIT, through Texbrasil, a program for encouraging exports developed in partnership with Apex-Brasil, brought the international buyer Veronique de La Cruz, of Costa Rica to the country. Veronique, who is the director of creation for the beachwear company V Del Sol, talked with representatives from eight Brazilian textile industries and visited six factories during the three days she stayed in Brazil (November 26-28).

V de Sol exports to the USA, Canada and Europe. Its collection is geared towards the A public and its clients include brands like Victoria Secrets and Saks 5th Avenue. The intention to seek Brazilian suppliers comes from the respectability Brazil's beach fashion has abroad. For that reason, the buyer came to check the possibility of buying inputs here (she used to buy from France, Italy and Germany).

"The creativity of the Brazilian people is excellent. I found good business opportunities here, as well as products with lots of quality,” she said. Veronique left very satisfied with the meetings she had and she hopes to return to Brazil soon in the beginning of 2009.

That same week, also through Apex, ABIT brought three international journalists from specialized vehicles in the bed, bath and table segment. Kelley Granger, from Fabrics & Furnishings International (USA), Karine Vandenhove, from Journal du Textile (France) and Yusuf Okçu, from Iletisim Magazine Group (Turkey) visited streets and decoration stores in São Paulo and participated in Texbrasil Décor business owner meeting in Rio de Janeiro.

Founded in 2001, Texbrasil's mission is to support and prepare sector companies to introduce Brazilian products in the international market in an organized manner. Using diverse tools and actions, the Program aims to increase the number of Brazilian exporting companies, encouraging their insertion in the globalized market.

Brazilian Textile and Apparel Industry Association

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