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Big intl brands to exhibit at upcoming Bread & Butter show

23 Dec '08
8 min read

Apart from that, there will be an exclusive Denim Talk on Wednesday, 21 January: “GLOBAL DENIM CULTURE: RAW & UNCUT” speakers are industry greats such as Giorgio Presca (VF Corporation), Alberto Candiani (TRC Candiani), Umberto Brochetto (Rad Rags), Yuji Honzawa (Doctor Denim Honzawa), and Sabine Compagnon (WAD Magazine). The talk will be presented by industry insiders Bruno Colin (WAD Magazine) and Jason Schlossberg (Stylesight).

All seminars as well as the Denim Talk have been developed exclusively for BREAD & BUTTER and THE SOURCE and will solely be presented in an especially built auditorium on the first floor of the Urban Superior Area.

A TRIBUTE TO DENIM BY B&B DESIGN:
This season, BREAD & BUTTER is pleased with continuing its cooperation with the “Antwerp Royal Academy of Fine Arts” within the B&B Design project. Under the direction of Creative Director Walter van Beirendonck, 50 first-year students (B.A.) show their works in the exhibition “The denim skirt; 50 interpretations of a contemporary classic”.

For the first time and exclusively for BREAD & BUTTER, the students have designed denim skirts, for traditionally, the first design assignment at the renowned fashion school is the creation of a skirt. Top denim producer TRC Candiani has provided the denim for this project. Apart from Walter van Beirendonck, the students were supervised by the well-known professors Chris Fransen, Nellie Nooren, Yvonne Dekock and Chris Gillis.

GUMBALL 3000 – THE URBAN SUPERIOR CUP:
B&B and Gumball 3000 send the exhibitors of the Urban Superior Area on the racetrack! In Luna Park, the Superior exhibitors compete with each other in a car racing in a Porsche Turbo RSR 934 Martini, a Ferrari GTO or a Lamborghini Countach. From pit stop to passing manoeuvre – every sequence of the race will be shown live on a mega-screen. The hunt for the best round times happens in an armada of remote-controlled Tamiya model racing cars in a scale of 1:12. Which brand passes the checked goal flag first? Stay tuned! The starting shot takes place on 22 January at 6 p.m. sharp at Luna Park.

NEW PRESS LOUNGE IN A NEW LOCATION:
In a calm ambiance and on more than 400 m², the newly designed Press Lounge in hall 2.1 on the second level of Urban Superior area provides ample space for retreat for all journalists. Apart from current press information of the exhibiting brands, the lounge wins over with a separate interview area and spacious work places, equipped with laptops, wireless LAN, fax and telephone.

BREAD & BUTTER BUSINESS CLUB:
For the third time already, the B&B Business Club finds its fixed place in the Palau de Congresos in hall 5 on the grounds of BREAD & BUTTER. As in July 2008 already, the catering team of the Berlin restaurant classic borchardt once again pampers the guests with high-end gourmet cuisine, guaranteeing best culinary quality combined with excellent service.

The BREAD & BUTTER BUSINESS CLUB provides its guests with a private and at the same time undisturbed ambiance for conversations. Here, B&B Business Club members have the opportunity to exchange ideas on the highest echelons of business, to establish new contacts, as well as to win possible synergies

Bread & Butter

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