Interviews
Key findings on textiles & garment consumer consumption
29 Dec '08
6 min read
Another category among garments, trousers had a market size of 314 million pieces in 2007 compared to 292 million pieces in 2006 to gain by 7.53 percent out of which urban areas accounted for 44.27 percent and rural areas for 55.73 percent. The man-made or blended trouser took the cake with 230 million pieces or 73.25 percent while cotton trousers made up for 84 million pieces or 26.75 percent of the overall trouser market.
The total market size for jeans for males is estimated at 173 million pieces in 2007 versus 163 million pieces in 2006, out of which share of urban and rural households stood at 43.35 and 56.65 percent respectively. In the case of jeans for females, market size grew to 9 million pieces from 8 million pieces in 2006 with urban consumers in female category close to accounting for 100 percent of market share.
Accordingly, the total market size of salwar-kameez stood at 339 million pieces in 2007 versus 319 million pieces in 2006 which reflects a growth of 6.27 percent in 2007 over 2006, out of which, urban and rural areas have a share of 42.77 and 57.23 percent respectively. Man-made or blended category commanded a market share of 74.63 vis-à-vis 25.37 percent for cotton in selling an estimated 253 and 86 million pieces respectively.
Dhoti which is nowadays worn in rural areas, is witnessing a declining trend, in reducing from 128 million pieces in 2006 to 117 million in 2007, of which urban and rural areas command 21.37 and 78.63 percent respectively. Again the interesting and discerning trend reflected by the dhoti consumer is that 72.65 percent prefer cotton to 27.35 percent consumers who prefer man-made or blended dhotis.
One more Indian traditional dress is the six or the nine yard saree which commands the highest market share by selling 1,720 million Sarees in 2007 against 1612 in 2006 and in the process growing by 6.70 percent. Again the sale of Sarees is predominantly skewed more towards rural areas. Out of the total market share, urban areas make for about 38.49 percent and rural accounts for 61.51 percent of all consumers.
From amongst man-made or blended and cotton categories in sarees, manmade or blended account for 75.47 percent as against 22.90 for cotton sarees and the rest 1.63 accounted for by silk sarees. In terms of numbers, man-made or blended stood at 1,298 million pieces, cotton 394 million pieces and pure silk is estimated at 28 million pieces.
The total market size of the readymade T-Shirt market is estimated at 192 million pieces in 2007 compared to 176 million pieces in 2006 and thereby garnering a growth of 9.09 percent. Of this market, the male market accounted for 179 million pieces and females market stood at 13 million pieces in 2007.
The total market size of Bed Sheets reached 156 million pieces in 2007 as compared to 148 million pieces in 2006 meaning a growth of 5.41 percent in 2007 over that in 2006. Out of the above, the urban areas have a share of 43.59 percent and rural areas a share of 56.41 percent. Cotton bed sheets with a share of 93.59 percent score over 6.41 percent of man-made or blended bed sheets with numbers totaling to 146 million pieces and 10 million pieces respectively.
The last product finding is that of towel/terry towel. While market size of towels was 400 million pieces in 2007 versus 387 million pieces in 2006, that of terry towels touched 15 million pieces as compared to 13 million pieces in the period under review. Towels commands a share of 32.50 percent in urban areas versus 67.50 in rural areas while 60.0 percent of urbanities prefer terry towels over 40 percent in rural areas.
The total market size for jeans for males is estimated at 173 million pieces in 2007 versus 163 million pieces in 2006, out of which share of urban and rural households stood at 43.35 and 56.65 percent respectively. In the case of jeans for females, market size grew to 9 million pieces from 8 million pieces in 2006 with urban consumers in female category close to accounting for 100 percent of market share.
Accordingly, the total market size of salwar-kameez stood at 339 million pieces in 2007 versus 319 million pieces in 2006 which reflects a growth of 6.27 percent in 2007 over 2006, out of which, urban and rural areas have a share of 42.77 and 57.23 percent respectively. Man-made or blended category commanded a market share of 74.63 vis-à-vis 25.37 percent for cotton in selling an estimated 253 and 86 million pieces respectively.
Dhoti which is nowadays worn in rural areas, is witnessing a declining trend, in reducing from 128 million pieces in 2006 to 117 million in 2007, of which urban and rural areas command 21.37 and 78.63 percent respectively. Again the interesting and discerning trend reflected by the dhoti consumer is that 72.65 percent prefer cotton to 27.35 percent consumers who prefer man-made or blended dhotis.
One more Indian traditional dress is the six or the nine yard saree which commands the highest market share by selling 1,720 million Sarees in 2007 against 1612 in 2006 and in the process growing by 6.70 percent. Again the sale of Sarees is predominantly skewed more towards rural areas. Out of the total market share, urban areas make for about 38.49 percent and rural accounts for 61.51 percent of all consumers.
From amongst man-made or blended and cotton categories in sarees, manmade or blended account for 75.47 percent as against 22.90 for cotton sarees and the rest 1.63 accounted for by silk sarees. In terms of numbers, man-made or blended stood at 1,298 million pieces, cotton 394 million pieces and pure silk is estimated at 28 million pieces.
The total market size of the readymade T-Shirt market is estimated at 192 million pieces in 2007 compared to 176 million pieces in 2006 and thereby garnering a growth of 9.09 percent. Of this market, the male market accounted for 179 million pieces and females market stood at 13 million pieces in 2007.
The total market size of Bed Sheets reached 156 million pieces in 2007 as compared to 148 million pieces in 2006 meaning a growth of 5.41 percent in 2007 over that in 2006. Out of the above, the urban areas have a share of 43.59 percent and rural areas a share of 56.41 percent. Cotton bed sheets with a share of 93.59 percent score over 6.41 percent of man-made or blended bed sheets with numbers totaling to 146 million pieces and 10 million pieces respectively.
The last product finding is that of towel/terry towel. While market size of towels was 400 million pieces in 2007 versus 387 million pieces in 2006, that of terry towels touched 15 million pieces as compared to 13 million pieces in the period under review. Towels commands a share of 32.50 percent in urban areas versus 67.50 in rural areas while 60.0 percent of urbanities prefer terry towels over 40 percent in rural areas.
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