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Atlantic innerwear bags success in difficult times

Jan '09
The recession bug is spread through the economies of the world, and affected almost all the industries. However, Atlantic Ltd, the distributor of underwear is doing quite well.

Atlantic Ltd, is one of the biggest fashion producers and distributors in Poland and since inception, has gained the top position among the distributors of underwear in Poland. Atlantic and Mistique are the two most recognizable trade brands in Poland.

The Company officials anticipate acquiring attractive locations in shopping malls at this difficult time.

Currently the Company runs nearly 70 shops and 100 partner shops in Poland and 50 points abroad and aims to increase the number to 100 in Poland by the 2011 and intends to enhance the sales growth rate by 10 percent by next year.

Atlantic offers sporty underwear for women and men and teenagers as well as swimwear collection for all genders. It also has outer wear garment, nightwear and pyjamas, bathrobes and maternity line.

Atlantic exports its products to Russia, Ukraine, SLovakia, Germany, Czech Republic, Latvia, Lithuania, Estonia.

The Company's strong branding, contemporary designs combined with sensuality and elegance has carved a niche in this sector.

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