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Offshow 14 oz to take place parallel to Berlin Fashion Week

07 Jan '09
5 min read

Fred Bschaden's agency Treibstoff shows six collections during the Offshow: the label Spiewak, which is once again present in Germany with its new distribution structure, as well as the collections of Red Wing Shoes, Filson Bags, Dukes Belts, Johnson Motors and the collection of Nigel Cabourn, who will also be present in person during the Offshow.

In the showroom, the handwritten wall bordure with the Latin inscription catches the eye, saying (in translation): “At the end of the day, the truth is unearthed." An ensemble of a leather-padded seating corner in the bay as well as a spacious Chesterfield lounge invite to stay. Apart from that, the Mens Room is equipped with a wood wall panelling, in which a mirror is embedded, a historical fin de siècle shirt cabinet as well as with library cupboards, which were rebuilt into wardrobes. Deer antlers and a boar head complete this “study”.

In a further, very impressive room, Gerard Backx presents his Denim label Atelier LaDurance – a rather restrained and at the same time very high-quality collection from Provence.
Discreet colours such as pastel green, crème and dusky pink dominate the colour concept of the room. A chandelier with porcelain roses, a French bed from the 19th century, a dresser and historic-style heating coverings provide the room with a very classy atmosphere.

Gilded Age from New York presents its collection in the Bar Room, which excels through Art Deco-elements from all parts of Europe. The label of founder and creative director Stefan Miljanic shows a balanced mix of luxury Sportswear and Premium Selvedge Denim. Gilded Age is known among denim-connoisseurs as an insider tip.

Dayton Boots, which are available only recently in Europe, will also be shown. Matthias Lemcke, managing director of the Europe distribution, personally presents handmade and sewn-welted originals from the year 1948.

A Belgian bar in the style of the 1920s as well as an old wooden Frigidaire fridge form the heart of the Bar Room. The walls impress with their claret silk wall covering as well as with their wood panelling, and the club chairs from Prague round off the Art Deco-atmosphere in this room.

Hell's Kitchen is responsible for the catering as well as the bar during the Offshow in 14 oz. 2nd floor. Apart from that, Barbara Portaluri and Paola Colombera present their own accessory collection made of recycled rubber tubes.

S1 Architektur is responsible for the architectural concept of 14 oz. 2nd floor. Henning Ziepke and Ansgar Schmidt have already created the store concept for the 14 oz. store. The walls of the apartment were artfully decorated and designed by art painter Peter Wiegand and church painter Stefan Haimerl with silicate and natural colour. The antique furniture and single pieces come mostly from the fund of Luis Mock, who has already equipped numerous restaurants and cafes in Bavaria.

In the future, 14 oz. 2nd floor will be used for collection presentations, press viewings or trunk shows. Karl-Heinz Müller: “ Everything is imaginable, the area is growing and can be used in many respects.“ The events will be announced accordingly.

Bread & Butter

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