Interviews
BMW-MINI supports Life Ball Fashion Shows
07 May '09
5 min read
MINI. A history of success.
The MINI has been a magnet for public affection ever since its launch in September 2001. In April 2007 – just six years after the start of series production – the one-millionth MINI rolled off the assembly line at the Oxford plant in England. The design, charisma and agile handling of the MINI made it a highly desirable car from day one.
The new MINI Convertible lays on an even more intense experience of freedom on the road. With its beautifully evolved design and extended functionality, state-of-the-art chassis technology, even more powerful and yet more economical engines, and further optimised safety systems, the latest edition of the open-top four-seater builds soundly on proven strengths. Added to which, new and attractive colour options and equipment details lend an extra level of appeal. An unbeatable standard of materials and workmanship reinforces the stand-alone status of the MINI Convertible as the only open-top premium car in its segment.
It goes without saying that the new MINI Convertible comes with the latest fuel-saving systems and optimisations. This MINIMALISM strategy includes the Auto Start Stop Function, Brake Energy Regeneration and the Shift Point Display. All of these measures reduce fuel consumption and therefore CO2 emissions.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company's involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand and China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.
The MINI has been a magnet for public affection ever since its launch in September 2001. In April 2007 – just six years after the start of series production – the one-millionth MINI rolled off the assembly line at the Oxford plant in England. The design, charisma and agile handling of the MINI made it a highly desirable car from day one.
The new MINI Convertible lays on an even more intense experience of freedom on the road. With its beautifully evolved design and extended functionality, state-of-the-art chassis technology, even more powerful and yet more economical engines, and further optimised safety systems, the latest edition of the open-top four-seater builds soundly on proven strengths. Added to which, new and attractive colour options and equipment details lend an extra level of appeal. An unbeatable standard of materials and workmanship reinforces the stand-alone status of the MINI Convertible as the only open-top premium car in its segment.
It goes without saying that the new MINI Convertible comes with the latest fuel-saving systems and optimisations. This MINIMALISM strategy includes the Auto Start Stop Function, Brake Energy Regeneration and the Shift Point Display. All of these measures reduce fuel consumption and therefore CO2 emissions.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company's involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand and China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.
BMW Group
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