Home / Knowledge / News / Textiles / Both technical & commercial strategies helped us – Santoni SPA
Both technical & commercial strategies helped us – Santoni SPA
12
May '09
The ongoing recessionary trends prevailing in the global markets has taken its toll on the worldwide textile and garments sector, this in turn would have also put pressure on the textile machinery manufacturing sector in the last few months.

Fibre2fashion spoke to a few reputed worldwide manufacturers of textile machinery. Amongst which is the Italy based, Santoni SPA, a division of the prestigious Lonati Group, and is an undisputed market leader in seamless machines for stitching of garments like, underwear, sportswear, beachwear and the outerwear market. Mr Giantiero Valsecchi, Sales Manager, India and Middle East was kind enough to spare time from his busy schedule to answer our questions.

We first asked Mr Valsechhi to tell us the impact of the global recession on the textile machinery sector in general and his company in particular, to which he gave a lengthy reply by saying, “Actually the year 2007 was generally a really good year for us (and we believe for most of the textile machinery sector and in fact ITMA Munich 2007 was a surprisingly happy occasion for almost all exhibitors and visitors of that very worthy show as we were all enjoying a fruitful year and were not sure about what we had ahead”.

He explained further by saying, “Then unfortunately almost immediately after that great Munich Show, by December 2007 the clouds were gathering and the first half of 2008 was really extremely bleak with a precipitated fall of sales all over the range of models and markets. For some companies like ours, this was an important warning call as it prepared us for the big quake that came about almost immediately after ITMA-ASIA in July 2008, when in September-October 2008, the world financial and banking world collapsed followed by the global recession at its worst”.

We than asked him about the steps have been taken by his company in order to thwart the effects of the slowdown, to which he said, “Since we could see the could see the signs of difficult times coming after the ITMA Munich 2007, in the interval before the big financial recession exploded, we had decided to enhance our strategy into various directions that we have always entertained, but made them more important now by giving them added and high pressure boost by implementing measures like;

“First we leaned on our research and development team for machine innovations which can produce more of avant-garde ultra fine quality of fabrics, as we know that when markets tend to shrink, users look for products that are rarer and give better margins.

“Second, we pushed our promotions, more towards the new emerging markets like Bangladesh and Brazil as well as those giants of Asia; India and especially China, where with foresight, since some years, we have already established a second productionfactory to build our machines at lower costs but maintaining our equally severe European standards of control and quality.


Must ReadView All

Belarusian petrochem firms sign contracts with Russia

Textiles | On 22nd Oct 2018

Belarusian petrochem firms sign contracts with Russia

Belarus recently signed contracts worth nearly RUB 12 billion for...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Bangladesh saw closure of 1200 factories in 4 yrs: BGMEA

Apparel/Garments | On 22nd Oct 2018

Bangladesh saw closure of 1200 factories in 4 yrs: BGMEA

Nearly 1,200 garment factories in Bangladesh shut shop in the last...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search