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Buoyant exhibitor bookings for BETA

May '09
Buoyant exhibitor bookings for BETA International 2010 indicate more than 71% of stand space already sold.

The world's leading equestrian and country trade exhibition takes place at the NEC, Birmingham on 21-23 February. Abbey Saddlery & Crafts returns as main sponsor for a third year. Applications from exhibitors for BETA International 2010 have so far have been confirmed for 3,747sqm of stand space. The figure (at 11th May 2009) compares with a total of 5,223sqm at BETA International 2009.

Among BETA International's longest standing exhibitors committed to returning in 2010 are leading British wholesalers Matchmakers International, Belstane Marketing, Shires and Battle, Hayward & Bower. A strong contingent of European wholesalers includes HKM Sports Equipment and Pfiff Pfitzner Reitsport, both from Germany, French based Ekkia and Acavallo from Italy. Life Data Labs, JC Quarter Horses, Professional's Choice and W.F. Young are among the American exhibitors already booked.

Country clothing is strongly represented by the re-appearance of Joules, Dubarry and Puffa; while Horseware Ireland, Polly Products and Italian company Plastica Panaro emphasise BETA International's equestrian core. Pet products and horse feed are set to become even more prominent at BETA International's 31st running with canine and equine products from TopSpec and the return of British Horse Feeds.

“With more than 71% of stand space already sold, BETA International clearly marks an important milestone in many exhibitors' commercial calendars.” said Claire Thomas, commercial manager of BETA International organiser EMC. “As we look forward to BETA International 2010, it's good for our visitors to know that exhibitors already number globally recognised brands as well as many exciting, emerging companies.”

BETA International also recently reimbursed 2009 exhibitors who were eligible for its long-established Prompt Payment Rebate. The 5% repayment on net stand space to those who booked with a deposit before 1 October and completed their payments by 11 December remains in place for 2010.In addition, exhibitors can take advantage of a 2.5% Early Commitment Discount, making a total of 7.5% in available savings on stand space. Although the application deadline has passed for 2010, applications are open for the 2011 exhibition.

BETA International is to retain its exhibitor rates at 2009 prices for the 2010 exhibition. Stand allocation commences in October.

BETA International 2010 takes place on 21-23 February at the NEC, Birmingham, UK. Organiser Equestrian Management Consultants (EMC) is a wholly-owned subsidiary of the BETA Group.

BETA Group

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