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Premiere GlobalTex exceeds expectations

22
May '09
Market Center Management Company (MCMC), the management company of leading wholesale trade centers and trade events around the world, announced that the premiere GlobalTex: LA International Textile & Sourcing Fair exceeded expectations during the launch event that was held April 28-30 at the Los Angeles Convention Center (LACC).

The show was endorsed by the Textile Association of Los Angeles (TALA) and California Fashion Association (CFA) and supported by Espace Textile, Fashion Business Incorporated (FBI), and Mudpie Inc. "We have met our goal of setting a new standard for west coast trade events," said Bill Winsor, president & CEO, Market Center Management Company. "Attendance far exceeded our expectations, and the fresh design, quality exhibitors, and relevant seminars added up to a big success. We look forward to tripling the number of exhibitors for October as the most progressive show in the United States."

GlobalTex welcomed more than 2,200 attendees from 17 countries and 125 exhibitors included leading resources in the following categories: fabric mills, textile suppliers, international brands, full package manufacturers, trim suppliers, technology companies, art studios, trend companies and accessories suppliers during the three-day show.The partnership with trend forecaster Mudpie provided attendees with superior trend information. Fiona Jenvey, CEO of Mudpie, project managed the trend display areas which included the Live area featuring Mudpie's four trends: conscious, kinetic, utopia and creative; the Work and Play area included performance fabrics; and the Denim Lounge was inspired by the denim and casual sportswear market. “We could not have been more pleased with Mudpie,” said Cindy Morris, COO, Market Center Management Company.

“Fiona Jenvey worked hard in hand with our team on the look and feel of the trend displays. We look forward to a continued partnership as we grow our trend offerings.” “Market Center Management Company had a strong creative vision for the show which is why we were delighted to be involved,” said Jenvey. “GlobalTex is offering the industry what it needs – an innovative trend led sourcing solution, something that I've never seen before in the United States.”

The Los Angeles Convention Center proved the ideal venue for GlobalTex. It provided the show with an open floor plan that was arranged in an easy-to-shop format. MCMC is committed to the city of Los Angeles and TALA to produce 20 shows over the next 10 years with plans to triple the size of the show for October and has already booked additional hall space for the next show.

“At last, we have found a real trade show [GlobalTex]…we are pleased…it is professional, pretty – like the trade shows we have in Europe,” said Agnés Elisabelar, export manager, Espace Textile. The educational and networking opportunities were well attended and received. Practical seminars by experts on timely topics were presented during the show.

The goal was to offer a range of information from important trends to relevant business topics. During challenging economic times trade show seminars offer valuable information directly to attendees. Other topics included software/technology, industry issues, trends, best business practices, social media, and many more. Each presenter shared information that offered attendees inspiration and/or valuable expertise. GlobalTex is the first full-scale production and design trade show in the United States presenting the complete supply chain for fashion.

GlobalTex features the latest fabrics, trims, private label collections, original design manufacturers, printing, graphic design and the technologies that support production. The show attracts leading designers, product developers, retailers, and wholesalers.

In addition, the show offers helpful matchmaking services and practical seminars that support the global fashion and design industries.

Make plans now to participate in the next GlobalTex: October 13–15, 2009, at the Los Angeles Convention Center.

GlobalTex


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