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Textile care expo offers solutions to current economic challenges

06
Jun '09
It could be called the industry's biggest classroom. Education is everywhere at Clean '09 that will take place June 18-21 at Morial Convention Center in New Orleans. Those who attend this trade show – the largest textile care exposition in the world – can gain an advantage over their competitors by learning from classroom sessions, live product demonstrations, and networking with others in the industry that have faced the same challenges.

“This is not the time to sit back,” said Roger Cocivera, Clean '09 chairman and president/CEO of Textile Rental Services Association of America (TRSA). “In these tough economic times businesses should use every resource available to them to retain and grow their business. The Clean Show offers knowledge that can be the key to survival.”

Forty-three hours of classroom education is scheduled over the four-day show, an expanded program over previous shows. Sessions are presented by the five of the show's six sponsoring associations and seven additional industry-related associations from the U.S., Canada and Europe. All educational sessions are included in the modest show registration fee of $60 pre-show, or $95 on site. Substantial fees are charged for many of the same sessions when they are presented outside the Clean Show.

“Our theme for this year's show is Look, Learn and Listen,” said John Riddle, president of Riddle & Associates, the show's management company. “Come to look at the new technology, and new and improved equipment being offered; learn from expanded educational sessions; and listen to exhibitors and industry peers who are there to share their knowledge about how to solve some of the problems your business faces in today's challenging conditions.

Riddle said the old saying that education is the key to success seems to be taken to heart by many. As evidence he noted that Clean Show registration is up 5.25 percent compared to a similar time frame for the 2007 show in Las Vegas. “This is a good sign considering current conditions,” he said “Education comes in many forms, and we consider our tradeshow floor the largest interactive classroom in the industry,” he added. It appears that others feel the same way. Over 450 companies are making a commitment to participate and share their solutions with the industry. I encourage all to take advantage of this major industry event. It only comes every two years and the opportunities at the Clean Show to Look, Learn and Listen are numerous.”

The World Educational Congress for Laundering and Drycleaning, the show's formal name, is sponsored by six industry associations. In addition to TRSA, sponsors are Association for Linen Management, Coin Laundry Association, Drycleaning & Laundry Institute, Textile Care Allied Trades Association, and Uniform & Textile Service Association. Other associations providing education are American Reusable Textile Association, Canadian Cleaners & Launderers Allied Trades Association, Cinet, European Textile Services Association, Healthcare Laundry Accreditation Council, International Executive Housekeepers Association, and Textile Services Association, Ltd.

A schedule and description of the educational sessions and other information about Clean '09 are available on the show's web site.

Association for Linen Management


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