F&A Trade Show concludes with accolades

11 Jun '09

4 min read

The fact that the Sixth Edition of the three-day Fabrics & Accessories Trade Show that concluded in Bangalore on June 7, 2009, drew accolades both from the participants and visitors in this atmosphere of recession and downturn, shows that the event has entrenched itself as the premier platform for bridging the sourcing gaps as well as being the most effective and efficient sales and marketing tools that bring buyers to the exhibitors' stands.

“In fact, in spite of all our apprehensions, the show has turned out extremely well,” said Mr P. Krishnamurthy, CEO, S S Media & Marketing, organizers of the event. “Our participants realized that the course that has proven successful during tough times in the past is to continue promoting their brand, products or business. Not only was that a large majority of the companies who exhibited in the earlier editions continued their participation, a large number of new exhibitors too been added to the show.”

Over a record number of 3,265 serious business visitors consisting of managing directors, ceo's, directors, vice presidents, senior purchase managers and merchandisers, designers etc., thronged through the exhibition grounds scouting for new vendors, new and innovative products and services that would help make their output more competitive and attractive to the buying community at large.

The visitors not only came in large numbers from all the states of southern India, but also from all the apparel manufacturing centers across the country. Besides the high-level Sri Lankan delegation under the auspices of the Joint Apparel Association Forum (JAAF) that flew in especially for the show, there were visitors from countries like USA, UK, Germany, the Middle East, South Korea, Singapore, Myanmar, etc., who made it a point to include this event in their itinerary.

The product-mix displayed by enterprises from across the textiles and accessories spectrum and specifically designed to meet buyers' expectations included all kinds of apparel fabrics, suiting, shirting, bottom weights, knitted, narrow, fleece, grey, corduroy, denim, velvet, embroidered fabrics and dress materials; narrow fabrics and accessories like labels, elastics, embroidery threads, hangers, interlinings, buttons, tapes, tags, laces, stones, bar coding, printing services, testing services and much more.

Mr Natwar Bhattad, Head - Textiles & Apparels (Product Development), Aditya Birla Nuvo Ltd.,(Madura Garments),Bangalore, noted that the fact the event was so successfully held in spite of the downturn was in itself an achievement. “The show was really remarkable. The products on display were really amazing, especially the cost competitiveness that these SMEs offered when compared with the large mills.”

Mr Asoka Herat, Group Commercial / Marketing Director, Ranliya Garment Industries (Pvt) Ltd., Colombo, Sri Lanka, was able to identify new products and vendors in woven, knit fabrics as well as laces. “In fact,” he said: “We had visited the show in 2007 and are still doing good business with the manufacturers we had met then at this same event.”

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