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Debut of SPECIAL CUT in September

Jun '09
For the first time ever, PROJECT GLOBAL TRADESHOW will showcase an intimate assortment of designs created by industry leaders, dubbed The PROJECT SPECIAL CUT, which will debut and be sold exclusively during the three action-packed days of PROJECT Las Vegas, September 1, 2, 3, 2009.

The PROJECT SPECIAL CUT collection has roots with some of the category's most influential and directional brands, including AG Adriano Goldschmied, L.A.M.B., MATT BERNSON, EVER, SPINDLE & CANISTER, TWELFTH STREET BY CYNTHIA VINCENT, GRENSON and NSF, just to name a few.

With its very own custom-built gallery at the entrance of the show, the 19 original PROJECT SPECIAL CUT designs will be prominently and creatively displayed and available for viewing and for purchase at each participating exhibitor's booth.

"It's all about recognition and creativity once you get to our show," says Sam Ben-Avraham, PROJECT's founder. "SPECIAL CUT is a great vehicle for our exhibitors to stand out and I think buyers will really enjoy it."

"When this thing is done, it is going to make a real statement," says Matt Bernson, of the red-hot footwear company that bears his name. "These are the pieces that will kick off Spring 2010 with a bang, and I'm honored to be a part of it."

In addition to The PROJECT SPECIAL CUT Gallery, buyers will be able to view the entire collection ahead of time through custom marketing initiatives featuring look books, designer bios, inspiration boards and quick Q&As.


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