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Famous Footwear DC adds speed & efficiencies to shipping process

25
Jun '09
Brown Shoe Company Inc., marks the completion of its 350,000-square foot Famous Footwear Distribution Center (DC,) adding time savings and cost efficiencies to the process of shipping footwear to the chain's stores and consumers on the West coast.

The Famous Footwear DC is located within Tejon Industrial Complex (TIC), a 1,450-acre master-planned business park anchoring California's central trade corridor at the junction of Interstate 5 and Highway 99 in Central California. TIC is part of the 270,000-acre Tejon Ranch, the largest contiguous expanse of private land in California.This strategic location, approximately 90 minutes north of the Los Angeles ports and four hours south of Oakland, gives warehouse operators efficient access to the state's two major port complexes and the ability to serve consumers from San Francisco to San Diego and east to Las Vegas in a one day truck turn. The site also enables companies to provide round-the-clock, efficient outbound, roundtrip delivery service to 96 percent of California's population and parts of Nevada -- all within the current Federal driver hours of service limitations.

“The new Famous Footwear DC has an annual capacity of 32 million pairs of shoes and expected inventory turns 17-22 times per year, which means our stores & web sites will offer shoppers important seasonal footwear trends earlier in the season, and freshen assortments more frequently,” said Brown Shoe Chairman and Chief Executive Officer Ron Fromm. “Additionally, Tejon Ranch's location in California's Central Valley affords us tremendous logistics, labor & transportation efficiencies – cost savings we pass along to consumers.”

The Famous Footwear DC currently employs about 75 people, and is expected to create approximately 40 additional jobs in upcoming months. Its initial shipping area includes all Famous Footwear stores located west of the Rocky Mountains – approximately one-third of the 1,100-store chain's locations – and will expand later this month to include direct shipping to customers in that geographic area who place orders on FamousFootwear.com.

State-of-the-Art Systems and Technology
To enhance the new DC with state-of-the-art logistics systems, implementation firm Fortna, Inc. to integrate best practices for high velocity retail distribution with best of breed equipment and system technologies. The Famous Footwear distribution facility was designed to support business goals Brown Shoe partnered with supply chain strategy, design and for growth capacity, space utilization, handling cost and service performance. New technologies and systems include a cross belt unit sortation system, multiple sliding shoe sorters, a high density storage and picking module, new warehouse management software and the Fortna warehouse control system - FortnaWCS. Fortna's integrated delivery model included program and project management, site management, design engineering, controls engineering,software engineering, procurement, process design, testing, training and start up assistance.


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