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ISK to boost sales force for Winning Colours Stain Remover
27
Jul '09
Winning Brands Corporation is augmenting its U.S. retail account sales force with the immediate appointment of Illinois based manufacturer's sales agency ISK Industries. ISK already services Sears/K-Mart, Target, Menards, Meijer's, and Ace Hardware corporate amongst others. The move reinforces Winning Brands' intention to have a mix of retail chains and independent local stores carrying its eco-responsible Winning Colours Stain Remover coast to coast in the USA. Winning Colours has been increasingly described as a brand to watch as tipping point developments lift Winning Colours to national brand stature.

ISK President Don Cashmore explains what his group intends to do for Winning Brands: "We are very strong in the mix concept. We reach professional outlets and distributors, but we also already have working relationships with retail chains. Winning Colours Stain Remover deserves to be in U.S. chains - there's no doubt about it. We are going to boost their contact management in this regard to support what they are already working on by themselves and with others."

"Our focus on the Midwest doesn't stop us from working with national accounts either. The Midwest is our backyard where there is a special concentration. We're accustomed to being successful in what we do and we recognize winners when we see them. Winning Colours Stain Remover is going to be a success story for us to talk about. That's the way we see it."

Winning Brands Corporation


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