>>
Home / Knowledge / News / Textiles / Organizers of JAM show optimistic about future of denim

Organizers of JAM show optimistic about future of denim

29
Jul '09
The fifth JAM trade show ended in Cologne, with 7100 visitors being registered, which correspond to the number of visitors at last summer's exhibition. However, compared to the trade show in January this year (10,400 visitors), the organizers observed a decline in traffic.

As was the case last time, Sunday turned out to be the strongest and most popular day; local retailers and small, owner-managed stores in particular were well represented at the JAM, held in the Rheinparkhallen, Cologne. Exhibitors were specially satisfied with the high quality of buyers present, such as those from P&C, Breuninger, Kaufhof, Yeanshalle, AWG, Sinn Leffers, the Görgens Group, Fussl, Garhammer, Beutin or Leos.

The organizers are optimistic about the future of the denim, young fashion, and sportswear trade show launched in 2007. “For five seasons, JAM has been a great platform for medium-priced brands, offering a successful concept that clearly focuses on orders and products,” says marketing and sales manager Günther Sommer.

“I'm convinced that, in line with the current economic situation, we are able to present an unbeatable exhibition concept in terms of price-performance ratio. We will no doubt have to resume our discussions with the larger brands who failed to appear this time, in order to convince them of our concept and increase the number of visitors at the January show!” Besides some intense work within the core segment of the trade show, the organizers plan to optimize and expand the new men's wear segment and the eco-friendly segment.

Sebastian Klinder, JAM exhibition manager and shareholder of organizing munichfabricstart exhibitions GmbH, adds: “As early as Saturday, we arranged an internal meeting with some of the established exhibitors to discuss and lay out what has to be done in addition in order to continue to provide many of our exhibitors with the framework and conditions essential for a successful trade show.

Generally, we are satisfied with the development of the exhibition.

However, we are aware that JAM needs to be adapted to the new situation in terms of trade shows. By the time the date of the next exhibition is announced, we will present a redesigned and convincing concept allowing us to remain the platform for medium-priced brands. After the two successful events in Cologne, I would have expected a little more solidarity on the part of the retail trade - after all it was the buyers in particular who complimented us repeatedly on the relaxed working environment and concept of JAM.”

At the Saturday press conference, three exhibitors also seized the opportunity to express their support for JAM. M.O.D.'s sales manager Rainer Ksoll summarizes his point of view as follows: “For the German market the JAM is obligatory. However, the individual exhibitors and their sales force are also required to provide for the necessary visitor traffic by approaching selected customers and potential customers in the run-up to the trade show.” Broadway's Dr. Rainer Rehfeld added:


Must ReadView All

Pic: Kanpisut Chaichalor | Dreamstime.com

Textiles | On 7th Dec 2021

China’s central bank cuts reserve requirement ratio to support economy

To support development of the economy, the People’s Bank of China...

Pic:  Iurii Krasilnikov | Dreamstime.com

Apparel/Garments | On 7th Dec 2021

Legislation to extend HOPE & HELP Acts until 2035 introduced in US

Companion bills to extend the Haitian Hemisphere Opportunity through...

Pic: Roman Romaniuk | Dreamstime.com

Textiles | On 7th Dec 2021

Euro area, EU see expansion in volume of retail trade in October

In October 2021, the seasonally adjusted volume of retail trade...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search