Home / Knowledge / News / Textiles / BREAD & BUTTER, BERLIN is a complete success

BREAD & BUTTER, BERLIN is a complete success

Aug '09
The Street and Urbanwear trade show, which took place from 01- 03 July, 2009 in Berlin, ended last Friday with a brilliant result. The return of BREAD & BUTTER to its hometown under the motto BERLIN, BERLIN, BREAD & BUTTER, BERLIN was a complete success.

Karl-Heinz Müller, Managing Director of BREAD & BUTTER: “The return to Berlin was the right decision at the right time. In Barcelona, BREAD & BUTTER advanced to become the internationally leading trade show – now, we have brought this strength back to Berlin with us.”

The grounds of the former airport Berlin-Tempelhof, named “the mother of all airports” by Lord Norman Foster, have impressed, enthused and inspired exhibitors and trade visitors alike. The logistic conditions of the c-shaped building complex are excellent. The easily accessible and central location in the heart of Berlin significantly facilitates the visitor's journey and work. Berlin's enormous hotel capacities were nearly fully booked, and room booking on short notice was hardly possible anymore.

The visitor quality was on a level not reached up to now, also due to the extended entrance controls. The visitor profile was trade-relevant and professional throughout – the working atmosphere was bustling and focused.

Karl-Heinz Müller: “From now on, we will not publish our absolute visitor numbers anymore, visitor records are irrelevant. It is the quality of our exhibitors and visitors that comes first – and this is what we will continue to work on determinedly.”

“Based on scanner data, every one of our exhibitors can measure, control and analyse the own individual result. The buyer is aware of the leading role of BREAD & BUTTER as the international leading trade show and of its importance as the source for information and buying. Everyone present at the last event witnessed the strength and force of BREAD & BUTTER BERLIN. Our exhibitors and visitors from all over the world were throughout satisfied with the event, even euphoric.”

The BREAD & BUTTER trade visitor profile was very international. A little more than one third of the visitors came from Germany. The strongest countries were Italy (13%), Benelux (9%), Great Britain (7%), Spain/Portugal (5.5%), France (5%), Scandinavia (4%), Switzerland (3%), Austria (2%), Turkey (2%) and Greece (1.5%). The Eastern European countries and Russia were present with ca. 4%. From overseas, mainly the USA, Canada, Brazil, Japan, South Korea, Australia, Hong Kong, China and India, came nearly 6% of the visitors. All in all, visitors from ca. 100 countries could be welcomed. Therewith, BREAD & BUTTER has proved itself also in Berlin as the leading international tradeshow in the Street- and Urbanwear segment.

Buyers from the most important houses from all over the world were there, such as De Bijenkorf, Amsterdam; Flying A, Magasin du Nord, Copenhagen; Stadium, Stockholm; Eder, Kitzbühel; Sträuli, Zürich; Einwaller, Innsbruck; Stiefelkönig, Graz; VMC, Globus, Zürich; Printemps, Paris; Galeries Lafayette, Paris/Berlin; Block 60, Riccione; Slam Jam, Milan; Gerard Loft, Florence; El Corte Inglés, Spain; Beymen, Istanbul; Selfridges, London/Manchester; Brown Thomas, Dublin; Alife, Atrium, Macy's, New York; Beam's, United Arrows, Isetan, Tokyo; and many more.

Must ReadView All

Rajive Ranjan (left), Managing Director, Techno Design GmbH and Technocian Fashions, with Oliver Hein, COO, s.Oliver Group. Pic: PDS Multinational Fashions Limited

Apparel/Garments | On 2nd Dec 2021

PDSMFL (BSE:538730) to source for s.Oliver from India, Sri Lanka

India-based PDS Multinational Fashions Limited (listed on Bombay...

US President Joe Biden. Pic Palinchak | Dreamstime.com

Retail | On 3rd Dec 2021

American families have more money in their pockets: US President

Even after accounting for rising prices, the typical American family...

Pic: heimtextil.messefrankfurt.com/

Textiles | On 3rd Dec 2021

Messe Frankfurt cancels international home textiles fair Heimtextil

The Messe Frankfurt Group has announced cancellation of Heimtextil,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Susan Bhaktul,

Susan Bhaktul

Established in 2000 as a liaison with the Government of India, Industree...

 Natacha Defeche, Edana

Natacha Defeche

Since 1971, EDANA, the International association serving the nonwovens and ...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search