Interviews
BREAD & BUTTER, BERLIN is a complete success
01 Aug '09
5 min read
From Germany, all important houses, without exception, were present, and came with big buyer teams to BREAD & BUTTER, such as Anson's; Breuninger; Frontline; Galeria Kaufhof; Karstadt; Ludwig Görtz; Otto Versand; Peek & Cloppenburg; Sport Scheck; Titus; Trender Jeansmode; Wormland; Wöhrl as well as Abseits, Stuttgart; Bailly Diehl, Frankfurt; Crämer & Co., Nuremberg; Eickhoff, Düsseldorf; Engelhorn, Mannheim; Loden-Frey, Hirmer, Munich; Jades, Düsseldorf; KaDeWe, Berlin; Ludwig Beck, Munich; Maendler, Munich; Quartier 206, Berlin, and many more.
All leading international trade magazines were there (e.g. Textilwirtschaft, WWD, Sportswear International, Journal du Textile, Fashion Daily News, Fashion Magazine, Drapers, Style in Progress/X-Ray, WeAr, MWB/WWB, Unique, Label, Sport & Street, View, Footwear News), the big national and international daily newspapers & news agencies (e.g. FAZ, Süddeutsche Zeitung, Der Tagesspiegel, Die Zeit, Die Welt/Berliner Morgenpost, Le Matin, Le Figaro, El Periódico, NZZ, De Morgen, Der Standard, ddp, dpa, Getty Images), national and international TV- and radio teams, the international business press (e.g.Financial Times, Handelsblatt, Senken Shinbun, Der Spiegel, Focus, Stern), the leading international fashion publications (Vogue, Elle, InStyle, Marie Claire, Esquire), Trend Scouting Agencies (WGSN, Stylesight, and others), as well as opinion-forming blogs & fashion/lifestyle magazines (Hypebeast, High Snobiety, WAD, Dazed & Confused, ID, A Magazine, V Magazine, Zoo Magazine, Vice, Nylon, Monocle, AD, Wallpaper, Pool, and many more).
Altogether, 567 brands, labels and designers, often with great and creative stands and presentations, were present on the new BREAD & BUTTER fairgrounds – up to now, the strongest exhibitor portfolio since the event's existence. Nearly all important and market-relevant Street- and Urbanwear brands and labels, up to the peak, were present. The new segmentation in the seven hangars and the roofed airfield, in which each area represented a store concept, was very well-received.
Karl-Heinz Müller: “It was the most successful BREAD & BUTTER ever. We are very glad to be back in Berlin. All in all, we are more than satisfied with the result, but we will not rest on our laurels. The exhibitor portfolio will be further extended in the already fixed areas. Numerous top-quality brands and labels have already confirmed their participation for January 2010.”
“Together with the events around the Mercedes Benz Fashion Week, the brilliant Escada, Boss Orange and Michael Michalsky shows as well as the numerous side shows and parties, Berlin had the “buzz” of an international fashion metropolis. Berlin is the leading fashion city in Germany and one of the most important ones in the whole world. Now, no one doubts this anymore.”
The upcoming BREAD & BUTTER BERLIN takes place from 20 - 22 January 2010 under the motto THE ORIGINAL in Berlin-Tempelhof.
All leading international trade magazines were there (e.g. Textilwirtschaft, WWD, Sportswear International, Journal du Textile, Fashion Daily News, Fashion Magazine, Drapers, Style in Progress/X-Ray, WeAr, MWB/WWB, Unique, Label, Sport & Street, View, Footwear News), the big national and international daily newspapers & news agencies (e.g. FAZ, Süddeutsche Zeitung, Der Tagesspiegel, Die Zeit, Die Welt/Berliner Morgenpost, Le Matin, Le Figaro, El Periódico, NZZ, De Morgen, Der Standard, ddp, dpa, Getty Images), national and international TV- and radio teams, the international business press (e.g.Financial Times, Handelsblatt, Senken Shinbun, Der Spiegel, Focus, Stern), the leading international fashion publications (Vogue, Elle, InStyle, Marie Claire, Esquire), Trend Scouting Agencies (WGSN, Stylesight, and others), as well as opinion-forming blogs & fashion/lifestyle magazines (Hypebeast, High Snobiety, WAD, Dazed & Confused, ID, A Magazine, V Magazine, Zoo Magazine, Vice, Nylon, Monocle, AD, Wallpaper, Pool, and many more).
Altogether, 567 brands, labels and designers, often with great and creative stands and presentations, were present on the new BREAD & BUTTER fairgrounds – up to now, the strongest exhibitor portfolio since the event's existence. Nearly all important and market-relevant Street- and Urbanwear brands and labels, up to the peak, were present. The new segmentation in the seven hangars and the roofed airfield, in which each area represented a store concept, was very well-received.
Karl-Heinz Müller: “It was the most successful BREAD & BUTTER ever. We are very glad to be back in Berlin. All in all, we are more than satisfied with the result, but we will not rest on our laurels. The exhibitor portfolio will be further extended in the already fixed areas. Numerous top-quality brands and labels have already confirmed their participation for January 2010.”
“Together with the events around the Mercedes Benz Fashion Week, the brilliant Escada, Boss Orange and Michael Michalsky shows as well as the numerous side shows and parties, Berlin had the “buzz” of an international fashion metropolis. Berlin is the leading fashion city in Germany and one of the most important ones in the whole world. Now, no one doubts this anymore.”
The upcoming BREAD & BUTTER BERLIN takes place from 20 - 22 January 2010 under the motto THE ORIGINAL in Berlin-Tempelhof.
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