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PONY and Horse&Rider to sponsor BETA Fashion Show for sixth year

Aug '09
PONY and Horse&Rider magazines are to sponsor the Fashion Show at BETA International 2010 for the sixth consecutive year. The Fashion Show will enable international buyers to preview important 2010/11 equestrian and country clothing collections during February's three-day trade exhibition at the NEC, Birmingham, UK.

Performances happen three times daily (twice on the Tuesday) with catwalk action featuring professional models and dancers backed by music and special lighting effects. Choreography is by Karen Irving of Fashion First.

“The fashion show is a vibrant and dynamic attraction at BETA International which PONY and Horse&Rider magazines are proud to sponsor for the sixth consecutive year,” said Andrea Moffatt, advertising director of publisher D.J. Murphy. “As fashion forms an integral part of our editorial offering, we are delighted with the association.”

The Fashion Show stage is within the BETA International exhibition halls, surrounded by plenty of seating for what's always a large audience. “The show features an inspiring combination of fashionable and functional garments and accessories,” said Claire Thomas, commercial manager of BETA International organiser EMC. “PONY and Horse&Rider magazines' long-standing sponsorship underlines the show's enduring popularity and usefulness to buyers.”

D.J. Murphy, publisher of PONY and Horse&Rider, celebrates its 60th anniversary this year. BETA International takes place at the NEC, Birmingham, UK on 21-23 February.

BETA International

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