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COKUSS intends to take Bengal crafts to foreign markets

10
Aug '09
An exclusive two-day buyer-seller meet-cum-exhibition named 'Kolkata Fashion File- 2009' would prove to be a way for Bengal handicraft & embroidery works and Bengal craftsmanship to penetrate the international market, since the, Council of Kolkata Unstitched Salwar Suits (COKUSS) plans to promote this art and artwork globally, through this fair.

The meet-cum-exhibition, this year will exhibit embroidery works of Bengal, and is expected to be attended by more than 500 domestic and foreign buyers. This year, the council expects to generate business of Rs. 100 crore. To trigger export opportunities and to showcase the ethnic works of West Bengal is the objective of the Council.

The council also plans to train more than 100,000 unskilled workers in Bengal this year in order to promote ethnic art in the state, informed Mr. Kesri Rania, COKUSS President, while speaking at a press conference. About 2 lakh individuals mainly from Howrah, Midnapore, Barasat and Ranaghat, the traditional textile hubs in Bengal received training from COKUSS last year.

COKUSS consists of about 69 unstitched salwar suit houses and wholesalers in Bengal who are domestic and international sellers. Mumbai, Delhi and Chandigarh are the major domestic markets for COKUSS. Kolkata embroidery also has vast demand in foreign markets such as Indonesia, Spain, Switzerland and Italy.

While its exports to European countries have begun from this year, Kolkata handicrafts and embroidery works such as Katha Stitch, Kalamkari, Jardoji has generated huge demand in the European market.

Fibre2fashion News Desk - India


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