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Refreshing new sponsor at BETA International

14
Aug '09
TopSpec will celebrate its tenth anniversary by sponsoring the Coffee Shop at BETA International 2010.

The highly respected British manufacturer of feed balancers, supplements and blends has exhibited at the world's leading equestrian trade exhibition for nine years.

The Topspec Coffee Shop, surrounded by ample tables and chairs at which to enjoy day-long refreshments and meet contacts and colleagues, is among BETA International's most popular networking locations.

North Yorkshire based TopSpec was founded in January 2000 and is run by a team of experienced equine nutritionists. It is the only UK feed company to use on-site field trials as part of its product development.

“TopSpec supports the traditional route to market, via wholesalers to retailers, so participation in BETA International has been pivotal to our growth during the last decade,” said TopSpec director Nicola Tyler.

For three consecutive years, TopSpec has won the British Equestrian Trade Association (BETA) Feed Helpline of the Year Award, an accolade judged by an independent panel.

“TopSpec has benefited enormously from horse owners talking to one another about our products, and we see BETA International's Coffee Shop as the perfect forum for the trade to communicate too,” added Nicola.

BETA International visitors calling at the TopSpec Coffee Shop can enter a competition to win cash prizes courtesy of TopSpec. Entry forms should be presented at the handily placed TopSpec stand.

“As one of our most loyal exhibitors and a company representing BETA International's core equestrian sector, TopSpec will bring a refreshing new look to the Coffee Shop,” said Claire Thomas, commercial manager of BETA International organiser EMC.

BETA International 2010 takes place at the NEC, Birmingham, UK on 21-23 February.

British Equestrian Trade Association (BETA)


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