bhagalpursilk.fibre2fashion.com debuts on the net

02 Sep '09

2 min read

The promotion of fabrics produced by century's old handloom and silk industry in India has been traditionally done using print and audio visual media. But the potential of internet is yet to be realized in marketing products like handlooms in India as well as the global marketplace.

Now, under a unique and innovative online cluster branding and promotion project, the worlds leading B2B textile and apparel portal, fibre2fashion.com unveils a dedicated section for the Bhagalpur silk and handloom cluster.

Mr BK Sinha, Development Commissioner (Handlooms), Ministry of Textiles, initiated and inspired this unique online branding and promotion exercise under the aegis of fibre2fashion for the overall development of the Bhagalpur silk and handloom sector on a pilot basis.

Indian handlooms and silks are unmatched in terms of creation, design, colours and versatility. Handloom clusters which are a dominant force in India providing livelihood to millions of wearers', have been hamstrung by a effective media promotion medium, particularly on the internet to enhance their salability and for promotion.

There are more than 350 handloom and silk clusters in India, which are being supported by Office of the Development Commissioner (Handlooms). Fibre2fashion through this pilot project aims to unveil the latent business potential of these clusters, which it has acquired through a decade long service to the global textile industry.

Fibre2fashion aims to attain the social objective of providing the traditional handloom and silk weavers of the Bhagalpur cluster, the last mile marketing connectivity which in turn will help in increasing their incomes and thereby improve standards of living through this e-platform.

Global and Indian buyers will get direct opportunity to interact and purchase products from these Bhagalpur cluster entities known for their silk fabrics, garments, saris, stoles, scarves, duppattas, gamchas and other traditional products.

Five cluster entities; M/s. Bhagalpur Handloom Bunkar Sangh, M/s. N.R. Handlooms, M/s. Rashmi Handlooms, M/s. S.R. Overseas and Nowshina Handloom Fabrics have been featured in the section, which will attract global and domestic handloom and silk buyers to this global E-marketplace and generate genuine business enquiries.

Fibre2fashion will lend its expertise by featuring selling leads, stock lot postings, coverage through news, articles, search engine optimization as well as search engine marketing and e-mail campaigns, which in turn will elicit profitable business networking and opportunities for the featured entities.

Click here to access Bhagalpur Handloom and silk website.

Fibre2fashion News Desk - India

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