Home / Knowledge / News / Textiles / MBFW designers team up for 9/11 Runway

MBFW designers team up for 9/11 Runway

Sep '09
MyGoodDeed also announced that it is collaborating with designers at Mercedes-Benz Fashion Week to promote awareness of the 9/11 Day of Service initiative within the fashion community. Historically, the Spring runway shows fall during the week of 9/11, and the day has been commemorated with moments of silence under the Bryant Park Tents to mark the moments when the World Trade Center towers were struck.

This year, Mercedes-Benz Fashion Week is providing a place in the Tents to recognize the events of 9/11, with MyGoodDeed hosting an exhibit to build awareness of the 9/11 Day of Service and encourage participation. MyGoodDeed is also sponsoring an online auction for charity that begins on 9/11, featuring Spring 2010 collection items donated from many top designers including Donna Karan, Tracy Reece, Carmen Marc Valvo, Phillip Lim, Vivenne Tam and many others.

MyGoodDeed also is working with Landor Associates, one of the world's leading strategic brand consulting and design firms, to help develop the 9/11 Day of Service identity in preparation for the 10th anniversary of the September 11 attacks, just two years away, when MyGoodDeed plans to organize the single largest day of service in U.S. history.

Important funding for 9/11 National Day of Service program has been provided by GlaxoSmithKline (GSK) , a research-based pharmaceutical company whose employees world-wide are given a company-paid day off each year to volunteer and who on 9/11 will be educating more than 1,000 children at the Harlem Children's Zone on prevention of the H1N1 virus.

GSK is joined by Jim Fassel Foundation, established by former New York Giants head coach Jim Fassel, together with Target, which is a presenting contributor to the 9/11 Commemoration and Tribute event. Other contributors supporting the 9/11 National Day of Service program include Keefe, Bruyette & Woods, a financial services firm which lost 67 employees in the World Trade Center on 9/11, AARP and Ambac Financial Corporation. The 9/11 National Day of Service initiative has so far raised nearly $750,000 towards its start-up goal of one million dollars.

"As everyone in the charity world painfully knows, raising money for anything right now is next to impossible, and if not for the remarkable generosity of GlaxoSmithKline, Target and the Jim Fassel Foundation, along with AARP, Ambac and Keefe, Bruyette & Woods, we simply would not have been able to launch this historic observance in such a wonderful way," said Paine.

Mercedes-Benz Fashion Week

Must ReadView All

Pic: Kanpisut Chaichalor | Dreamstime.com

Textiles | On 7th Dec 2021

China’s central bank cuts reserve requirement ratio to support economy

To support development of the economy, the People’s Bank of China...

Pic:  Iurii Krasilnikov | Dreamstime.com

Apparel/Garments | On 7th Dec 2021

Legislation to extend HOPE & HELP Acts until 2035 introduced in US

Companion bills to extend the Haitian Hemisphere Opportunity through...

Pic: Roman Romaniuk | Dreamstime.com

Textiles | On 7th Dec 2021

Euro area, EU see expansion in volume of retail trade in October

In October 2021, the seasonally adjusted volume of retail trade...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search