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Coldblack now triumphs in the bike world

07
Sep '09
People, who are winning mile after mile on the wheel, focus on keeping the body fit. As soon as the sun shines, bikers are on the street en masse or in the mountains. Cyclists are performance oriented and sit in the saddle for hours - even in bright sunshine. Being in the sun has many positive attributes, with, unfortunately, some negative effects. Like heating up quickly while exercising in the sun's heat,as well as the need to protect against the ever more aggressive UV rays.

Pearl Izumi and Descente have therefore integrated the coldblack technology from Schoeller in their new collections. They were shown for the first time at Eurobike from September 2 till 5, 2009 in Friedrichshafen. In addition various fabric manufacturers such as Carvico, Eschler and Miti are showing their coldblack collections for summer 2011 at Eurobike and the current fabric fairs.

Designed for performance and comfort
As one of the first cycling garment manufacturers, Pearl Izumi has shown new articles with coldblack sun protection at Eurobike. Among others, the PEARL iZUMI P.R.O.LTD Jersey and P.R.O. LTD Bib Short provide, thanks to coldblack technology, a high sun protection and an efficient thermal management.

Descente also equips a full collection with the award-winning finishing technology. Due to the coldblack finish, a large part of the infrared heat rays are reflected. When exposed to sunlight, the heat absorption can thus be significantly reduced. When applied to clothing this means that the wearer perspires less, feels better and is capable of greater performance.

The coldblack technology reduces the absorption of heat radiation, especially in darker colors and in all types of textiles. The result is a noticeably better heat management. In practice, this means that one sweats less and therefore loses less liquid and vital minerals (eg magnesium, potassium, iron). A fluid loss of 2% of body weight through sweating reduces the performance by up to 20%. Endurance and concentration will gradually fade. If you sweat less, you lose less vital minerals, stay hydrated longer and feel better.

Schoeller Technologies AG


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