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Priyanka Chopra supports Bulgari 'Rewrite the Future' campaign
07 Sep '09
5 min read
Bulgari has decided to make its own contribution to Save the Children with the objective of raising € 10 million by the end of 2009, of which Bulgari will donate € 1 million to the organisation in advance.
All the initiatives connected with the operation will be non-profit for the Bulgari Group.
Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented on the initiative: “For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore, really delighted that the company is actively working on the success of the “Rewrite the Future” campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world. I am also convinced that, thanks to the help of our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves.”
Charlotte Petri Gornitzka, Secretary General of the International Save the Children Alliance commented: “We are very pleased to announce this global partnership with Bulgari. Their commitment and support for education is one of the most valuable ways to make a difference to children's lives in war afflicted countries.”
Bulgari is one of the global players on the luxury market. In 2007 the Group posted a turnover of 1,091.0 million Euro. Bulgari relies on a stores network in the most exclusive shopping areas in the world and on selected distributors. Bulgari has a product portfolio that ranges from jewels and watches to accessories and perfumes. The Group is controlled by the Bulgari family, holding about 52.0% of the share capital. The remaining 48.0% is floating on the Milan Stock Exchange.
Save the Children is the world's largest independent organization for children, making a difference to children's lives in over 120 countries. From emergency relief to long-term development, Save the Children helps children to achieve a happy, healthy and secure childhood. Save the Children listens to children, involves children and ensures their views are taken into account. Save the Children secures and protects children's rights - to food, shelter, health care, education and freedom from violence, abuse and exploitation.
All the initiatives connected with the operation will be non-profit for the Bulgari Group.
Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented on the initiative: “For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore, really delighted that the company is actively working on the success of the “Rewrite the Future” campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world. I am also convinced that, thanks to the help of our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves.”
Charlotte Petri Gornitzka, Secretary General of the International Save the Children Alliance commented: “We are very pleased to announce this global partnership with Bulgari. Their commitment and support for education is one of the most valuable ways to make a difference to children's lives in war afflicted countries.”
Bulgari is one of the global players on the luxury market. In 2007 the Group posted a turnover of 1,091.0 million Euro. Bulgari relies on a stores network in the most exclusive shopping areas in the world and on selected distributors. Bulgari has a product portfolio that ranges from jewels and watches to accessories and perfumes. The Group is controlled by the Bulgari family, holding about 52.0% of the share capital. The remaining 48.0% is floating on the Milan Stock Exchange.
Save the Children is the world's largest independent organization for children, making a difference to children's lives in over 120 countries. From emergency relief to long-term development, Save the Children helps children to achieve a happy, healthy and secure childhood. Save the Children listens to children, involves children and ensures their views are taken into account. Save the Children secures and protects children's rights - to food, shelter, health care, education and freedom from violence, abuse and exploitation.
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