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Handicrafts to penetrate Chinese market

09
Sep '09
Malaysian Handicraft products, which have already penetrated the European markets, will also be introduced in the markets of China and other Asian Countries next year, said Information Communication and Culture Minister Datuk Seri Dr Rais Yatim.

He was addressing a press conference on the promotional program 'Kraf Aidilfitri 2009' that has started on September 4 and will continue till 14th of the same month. The Malaysian handicraft products had also been brought to Britain in the past years, for instance, to Harrods and other major markets in London, added Dr. Rais.

The country is looking to introduce its handicrafts in China as it has huge population and hordes of Chinese tourists visit Malaysia each year. The Ministry also planned to introduce its local handicrafts to Japan and South Korea and to continue its handicraft exhibition in London as well, informed Dr. Rais.

The Program, Kraf Aidilfitri 2009 is the fifth in its series which has set a target of RM1.5 million with the participation of 140 entrepreneurs. Along with the sales of handicraft and Aidilfitri products, many other activities such as handicraft-making, cooking demonstrations and group tours are being conducted in the program.

Fibre2fashion News Desk - India


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