Interviews
We want people to have new 'take' - British Wool
12 Sep '09
4 min read
At the moment, most manufacturers will buy a blend of wools in a yarn but the BWMB see that the value of selecting wool in a more defined way, by specifying under their Platinum Certificate Scheme will not only increase the quality of the finished product but give manufacturers a valuable selling point.
“Platinum certification is something we have offered to wool merchants for many years, it basically means that the wool requested by the buyer is guaranteed to be 100% British Wool of the particular type or breed requested and this is endorsed by the Platinum Certificate which is now available to manufacturers for marketing purposes.”
In buying this way, the British Wool content is covered by the LCA study which has been done to ISO14040. “Defining the origin of fibre within product is something that is certainly more valuable to the contract industry at the moment but high-end residential users across the world are also now expecting more.
“Clearly, this level of scrutiny is not for everyone in the industry and we know that but there is a market for these credentials in product and we are pleased to be able to provide the system for accessing it and the fibre which fulfils the demand."
“Platinum certification is something we have offered to wool merchants for many years, it basically means that the wool requested by the buyer is guaranteed to be 100% British Wool of the particular type or breed requested and this is endorsed by the Platinum Certificate which is now available to manufacturers for marketing purposes.”
In buying this way, the British Wool content is covered by the LCA study which has been done to ISO14040. “Defining the origin of fibre within product is something that is certainly more valuable to the contract industry at the moment but high-end residential users across the world are also now expecting more.
“Clearly, this level of scrutiny is not for everyone in the industry and we know that but there is a market for these credentials in product and we are pleased to be able to provide the system for accessing it and the fibre which fulfils the demand."
British Wool Marketing Board
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