Home / Knowledge / News / Textiles / Debut of Muscle Flex VATA Brasil line at GBK Hollywood event

Debut of Muscle Flex VATA Brasil line at GBK Hollywood event

14
Sep '09
Muscle Flex Inc announced that it will be attending the GBK Productions Emmy Awards Gifting Lounge on September 18 and 19 in Los Angeles and will debut its Muscle Flex VATA Brasil Sports & Active Wear collection, www.MuscleFlexVATA.com. This invite only event is an exclusive Emmy Awards gifting bazaar which is attended by Hollywood's elite celebrities, media, agents, producers and Hollywood insiders. The event is also well attended by national and international media and press organizations.

On June 29, 2009 Muscle Flex announced that influential Hollywood insider GBK Productions, provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions invites only selected companies to attend their luxury and high profile galas and seeks to connect today's hottest celebrities, personalities and media with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events. GBK Productions is the premier company engaged in putting on some of the most prestigious events and gifting suites in Hollywood which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.

Events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of Muscle Flex's strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands.

"Muscle Flex's suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events," commented Gavin Keilly, President of GBK Productions. "GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup."

"GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened 'media buzz' that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels," commented Danny Alex, Muscle Flex CEO.

Last week, Muscle Flex announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive,original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.


Must ReadView All

Vietnamese side of the border crossing with Hekou, China. Pic:  Klodien | Dreamstime.com

Textiles | On 27th Nov 2021

Efforts on to boost trade between Chinese & Vietnamese provinces

Trade agencies of Lao Cai province in the northwest region of Vietnam ...

Pic: Shaja | Dreamstime.com

Textiles | On 27th Nov 2021

US’ imports of polyester textured yarn to drop in coming months

The US’ imports of polyester textured yarn of HS code 540233 are...

Pic: Tatiyana Akimova | Dreamstime.com

Textiles | On 27th Nov 2021

Sri Lanka’s textile & garment exports on path to cross $5bn this year

After registering a steep fall of 21 per cent year-on-year to $4.423...

Interviews View All

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search