Home / Knowledge / News / Textiles / False claims of synthetic carpets hackles wool sector
False claims of synthetic carpets hackles wool sector
22
Sep '09
Wool farmers of New Zealand are fighting marketing strategies to promote their products as woolen ones by the synthetic carpet makers.

A company from the US was forced to backtrack, as it promoted synthetic carpets as woolens at a major United States flooring show.

The company, 'Shaw Contract Group' renamed its range as “Couture Inspired by Wool” after the intervention of International Wool Textile Organization (IWTO).

Synthetic carpet sector are destroying woolgrowers' years of investment by misrepresenting its product in the marketplace, said Mr. Stephen Fookes, Chairman of National Council of Wool Interests in New Zealand.

However, to curb the synthetic carpet rivals, the wool growing countries such as New Zealand, Argentina, Uruguay, South Africa, Australia and Britain are teaming up through the IWTO, informed Mr. Fookes.

Similar cases of copying wool products or misrepresenting the products as woolen products are happening in Europe too, for instance, an insulation product in Germany called Eurowool contains 85 per cent recycled plastic and 15 per cent polyester.

Farmers in New Zealand have problem with tagging polar fleece garments as woolen garments, as it misleads the consumer, though it is not a breach of law.

The lobbying program of IWTO will be easier to supervise in the US, where the rules are more effective than Europe. The program is witnessing progress in both the regions, since it started in the beginning of the year, said IWTO.

Health, welfare, environmental and sustainability organizations and politicians are being targeted to put pressure on creating legislation on mobility flammability codes and which also convey advantages and standards of wool.

An effective lobby group of the synthetic carpet industry is at work in the US and Europe. Also the industry has framed contract specifications, advantageous to synthetic carpets which exclude benefits available from wool based carpets.

Fibre2fashion News Desk - India


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search