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Première Vision Pluriel receives overwhelming response

26
Sep '09
Dynamism, energy, a positive approach, passion, zest,optimism, a fighting spirit: whichever words they used to describe it, exhibitors and international buyers at the Première Vision Pluriel shows underlined the stimulating atmosphere prevailing throughout the four days of the session (15-18 September).

A promising shift in terms of the economic context, and one that made its presence felt across the 6 shows. Together they registered 55,758 visits from fashion professionals, an increase of 13.2 % over the February 2009 show.

New initiatives undertaken to highlight synergies between the different shows (an Interactive Map/Guide, the Pluriel Expert Trails) all provided buyers effective assistance in organising their work, helping them to quickly find their bearings amid the some 1,600 exhibitors brought together at Première Vision
Pluriel.

Indigo, an edition abounding in creativity
From the first day of this September 2009 edition, the Indigo Fashion Edition once again demonstrated its dynamism with a record number of visitors (4,090). Faced with a continuing economic crisis, the show more than ithstood the challenge with 13,354 visitors over the 4 days, a stable figure in terms of last February and slightly down (-3.5%) in terms of the year-ago session.

Considering the number of exhibitors and compared to shows of greater size, Indigo registered a particularly high rate of visitors, which consolidates its position as the world's leading show for textile design and creation. In spite of a business climate unfavourable to trips, visitors remained strongly international, accounting for more than 70% of the total this edition.

Behind France (3,931 visits), the United Kingdom remains in second place, in spite of a decline (1,336 visits), resulting from a slowdown of activity in the textile/apparel sector in the country this year. Among European countries, Italy(1,228), Germany (930), and Belgium all had visitor increases compared to September 2008, as did a certain number of non-European countries, led by the U.S., whose visitors practically doubled (604). Asian countries maintain a strong presence, and China, Japan and South Korea all show increases. Brazil, also with a rising number of visitors, remains South America's leading country in terms of visitors to the show.

Visitors and exhibitors both appreciated the new location of the show in the northern end of Hall 5, which made it possible to strengthen the synergies with Première Vision. One tangible sign of the fruitful exchanges between the two shows is that the number of Première Vision exhibitors who visit Indigo is constantly growing. For this edition, some 1,700 exhibitors from the fabric show - as opposed to 1,400 in September 2008 - came looking for prints, embroideries, jacquard motifs, weave patterns and other decorations presented at Indigo to prepare their actualisation for autumn winter 10-11 or their collections for spring summer 11.


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