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'LYCRA fibre MOVES' for legwear industry

29
Sep '09
On the evening of 7th October 2009, INVISTA will host a gala dinner with Serge Vigouroux, Executive Vice President - Marketing Business at INVISTA providing the welcome address for the high profile visitors. As well as celebrating fifty years of brand value and partnership, INVISTA will also utilise the opportunity to launch a breakthrough innovation to the market. Based on an INVISTA proprietary patented technology, the new fibre is expected to set a new benchmark in textiles for apparel applications.

Denise Sakuma, Global Segment Director – Legwear at INVISTA said, “During this challenging economic time, it is unusual for an apparel business to host such a prestigious and high profile event within the industry. However INVISTA considers that such an investment is even more necessary in difficult times in order to support the legwear industry globally by bringing together its key players. We are particularly delighted therefore to welcome such a wide selection of well-known names from across the world, both speakers and visitors, at LYCRA fibre MOVES. We are looking forward to sharing our knowledge and learning more about the world of innovation, design and fashion alongside our peers within the industry for mutual benefit and to build together the success of the next fifty years.”

The “LYCRA fibre MOVES” event is hosted in partnership with The Hosiery Association (USA), Lonati and Santoni (who will host their 'open house' from October 8th till 10th) and Centro Servizi Calza.

Do you know the LYCRAfibre brand?
The LYCRA fibre brand is an integral element in many of the world's leading fashion brands but is often misunderstood. “LYCRA” is not a fabric in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world's leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRAfibre ingredient can help make garments and the people that wear them look better and feel better.

LYCRA branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.

The LYCRA fibre brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibres businesses.

To distinguish “LYCRA” as a brand, the word “LYCRA” must be reported in all caps and with an , and always used in connection with the appropriate generic term.

INVISTA


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