Home / Knowledge / News / Textiles / White Cashmere Collection defines style with substance

White Cashmere Collection defines style with substance

05
Oct '09
Fifteen top fashion designers from across Canada rocked the runway with their vision of a future without breast cancer at the Sixth Annual White Cashmere Collection 2009: Fashion with Compassion in Toronto on September 23.

A unique celebration of style with substance, the world-leading Cashmere BT Couture collection is crafted entirely in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, Canada's best-selling brand. The 2009 collection also marks the return of limited-edition Pink Cashmere, a fund- and awareness-raiser for the Canadian Breast Cancer Foundation, with twenty-five cents from the sale of every package of Pink going directly to the Foundation.

Curated by high-profile Canadian creative director and fashion stylist, Peter Papapetrou (who's worked with Giambattista Valli and dressed some of Hollywood's biggest names including Hillary Duff and Javier Bardem), the White Cashmere Collection 2009 stars a stunning line-up of established and emerging Canadian fashion designers from across the country including:
- Greta Constantine
- Sunny Fong, winner of Project Runway Canada
- Patrice Soku, winner of TVA's La Collection
- Paul Hardy
- Patricia Fieldwalker for Adagio Lingerie
- Tavan & Mitto
- Farley Chatto
- Anastasia Lomonova
- Carlie Wong
- Evan & Dean
- Dinh Ba
- NADA
- David Dunkley for KC's Hats
- Jewelry by Dandi Maestre
- Handbags by Jeanne Lottie

Designing a Future Without Breast Cancer
"Our research tells us the Cashmere consumer is style-savvy with a passion for fashion and the White Cashmere Collection is designed to engage her in a fun yet meaningful way," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, maker of Cashmere. "The collection pairs Cashmere's softness and everyday luxury with cutting-edge couture to shine a spotlight on Canadian fashion and support a cause that's of vital importance to our customers and our company," she says.

"The White Cashmere Collection is an exciting annual overview of everything hot and happening in Canadian fashion," says curator Peter Papapetrou. "It brings much-needed attention to the industry and no other collection in the country presents such an innovative showcase for Canada's fashion design trendsetters," he says.

High-fashion photos of the collection by top Toronto photographer Koby are on view at Cashmere.ca and you can join the White Cashmere Collection online community by visiting the official Fan Page on Facebook.com. The Sixth Annual White Cashmere Collection will also be displayed throughout October in The Bay's Toronto and Montreal flagship store windows on Yonge Street and Rue Ste. Catherine, respectively, as part of the retailer's Breast Cancer Awareness Month activities.

Style Sewn with Strength
"The collection is an amazing way to celebrate the incredible courage and strength of women coping with breast cancer and support them in their fight against the disease," says Montreal-based rising star Anastasia Lomonova. "Each one of us is an incredible, multi-faceted being.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Oct 2020

25% Bangla garment manufacturing to be automated by 2023

A quarter of garment manufacturing activities in Bangladesh will be...

Pic: Shutterstock

Textiles | On 26th Oct 2020

BCI to cease all field-level activities in China's XUAR

Sustained allegations of forced labour and other human rights abuses...

Pic: Burberry

Information Technology | On 26th Oct 2020

Burberry launches gaming technology for fashion design

Burberry, and digital production agency, Koffeecup have joined hands...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

DP Kumar,

DP Kumar

Weaves is South India's premier textile fair organised by Texvalley in...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search