>>
Home / Knowledge / News / Textiles / Fashion show to promote khadi usage among youth

Fashion show to promote khadi usage among youth

06
Oct '09
A fashion show to promote and popularize handloom and khadi products will be organized soon in a district of Tamil Nadu in India. In order to encourage youngsters to wear handloom and khadi dress materials, modern marketing techniques are important besides conducting exhibitions, said Collector Mr. M. Vallalar.

After an inaugural session of a handloom exhibition organized by the Co-optex, the collector was addressing media professionals who informed that various styles of sari draping such as Gujarati, Rajasthani, Bengali, Bihari would be showcased at the fashion show.

Models, wearing high-quality, finely woven cotton and silk saris, churidars and other modern costumes, will sashay on the ramp to promote khadi material. The event will be fully focused on latest designs and dressing trends.

Handloom products need more exposure to reach to the large number of people and holding exhibitions only is not sufficient to promote handloom items among consumers to bring desired results, said Mr. Vallalar.

There are myriad of designs created, in saris and other dress materials such as churidar and men's wear, by the handloom weavers recently, with high-quality cotton and silk yarn. But these handloom items have not been popularized among the youth class and they are not much aware of the comfort in wearing handloom and cotton materials.

The collector expected that this fashion show will encourage youngsters to choose handloom fabrics for regular use as well as will boost the sales of these products creating a new market base for them.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Silke Brand-Kirsch, Glatfelter

Silke Brand-Kirsch
Glatfelter

Glatfelter is a leading global supplier of engineered materials. <b>Silke...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Gloria Jeans
Eastman Chemical Company
Gap International Sourcing Limited
Gatsby Africa
Tommy Hilfiger
BIMBA ;& LOLA SL
Landmark Group
Babyshop
Helly Hansen Far East Ltd
Desigual - ABASIC, S.A.
The LYCRA Company Singapore  Pte. Ltd
Sainsbury's Argos Asia Limited
Page Industries Limited (Bangalore)
Sportmaster Ltd.
Lifestyle
Amazon China
Sateri (Jiujiang) Fiber Co.,Ltd
Recron Polyester from Reliance Industries Limited
G-Star Raw C.V.
IKEA of Sweden AB
Walmart
SHAHI Exports Pvt Ltd
The Top Form Brassiere Manufacturing Company Limited
Under Armour Global Sourcing Ltd
Benetton Group
Abit
Lululemon Athletica Inc
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Boardriders Asia Sourcing Limited
International Textile Manufacturers Federation
Huntsman (Singapore) Pte Ltd
T.T. Limited
NITI Aayog
Sportswear Company Spa
Arvind Limited
Vardhman Textile Ltd
Chori Company Limited
Hela Clothing Pvt Ltd
Splash
Bluestem Global Sourcing Limited
Etam Group Strategy Hong Kong Limited
KAS Direct Sourcing
Asos
Aquarelle Clothing Limited
Gokaldas Exports Limited
Seasalt Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Target Corporation (MN)
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Aramark Uniform ;& Career Apparel, LLC
Alix Partners
Truetzschler India Private Limited
C;&A Sourcing International Ltd
Grasim Industries Limited
IDH – The Sustainable Trade Initiative
Alison Hayes Romania
Green Fibre
Maceton Limited
Guess Europe Sagl,
LC Waikiki
Varner AS Retail
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Esprit Europe Services GmbH
Rosset ;& Cia Limited
Reiter India Private Limited
Groz-Beckert East Asia LLP
John Varvatos
Cat Tuong Real Estate Group Joint Stock Company
Puma
Vianney Textil Hogar S.A. De C.V.
Lisa S.P.A.
SYNERGIES HONG KONG LIMITED
KIABI
Tory Burch Hong Kong Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
PVH Corporation
MAS Active / MAS Kreeda / MAS Bodyline
BIANCA
Lacoste (Wanchai)
Decathlon
TESCO INTERNATIONAL SOURCING LIMITED
Tchibo GmbH
Lenzing Aktiengesellschaft
OVS Hong Kong Sourcing Ltd.
J ;& P Coats
THE BOMBAY DYEING ;& MFG.CO. LTD
Brandix Lanka Limited
Calvin Klein
Hirdaramani International Export Private Limited
Restoque S.A.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search