Home / Knowledge / News / Textiles / Shima Seiki introduces new type of WHOLEGARMENT Product Tag
Shima Seiki introduces new type of WHOLEGARMENT Product Tag
21
Oct '09
In order to promote consumer awareness toward WHOLEGARMENT knitwear and its benefits, as well as to distinguish WHOLEGARMENT from other knitted products, Shima Seiki has been offering WHOLEGARMENT product tags exclusively to customers utilizing WHOLEGARMENT knitting machines, in addition to apparel planners, designers and merchandisers associated with creating and promoting WHOLEGARMENT products. Since their introduction, over 5 million WHOLEGARMENT product tags have been sold, effectively making it the company's best-selling product.

Now, in addition to the standard business-card size tags, Shima Seiki has introduced new WHOLEGARMENT Mini Tags which are available for times when a smaller tag is more desirable. The Mini Tags are in direct response to feedback obtained from customers who produce items such as gloves, socks, scarves, hats and other WHOLEGARMENT accessories knit on SWG041N, 061N and 091N compact machines, whose products are too small and out of balance with the larger standard-size tags.

The 4.5cm x 4.5cm square hangs diagonally for visual appeal, has rounded corners to prevent snagging, and a matte coating for durability. It features the familiar single-stroke sweater illustration of the larger tag that symbolizes an entire garment knitted in one piece, but this time subdued in the background and tastefully cropped to enhance the diamond shape of the Mini Tag.

Large or small, WHOLEGARMENT Tags offer some excellent benefits to WHOLEGARMENT users as a means of communication with consumers at the retail point of purchase.

1. Establishes WHOLEGARMENT product identity
2. Educates the consumer about the benefits of WHOLEGARMENT products
3. Distinguishes WHOLEGARMENT products from conventional knitwear
4. Adds value and creates market demand for WHOLEGARMENT products
5. As a symbol of quality, creates consumer confidence in WHOLEGARMENT products
6. Protects from copies and inferior products claiming to be complete garments

Shima Seiki makes no profit from sales of WHOLEGARMENT Tags. Concerning consumer confidence, the more Tags are available in the market, the better they serve as testimony to the quality of WHOLEGARMENT products. Shima Seiki intends to keep the tags affordable for widespread use by as many customers as possible.

Shima Seiki Mfg., Ltd.


Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search