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'We offer excellent quality-price solutions' - Picanol

26
Oct '09
The Belgium based, Picanol NV develops, produces and markets high-tech weaving machines. Picanol weaving machines are a synthesis of technological know-how and experience built up over more than half a century. Today, about 2,600 weaving mills around the world use Picanol machinery, totaling to around 110,000 weaving machines.

Picanol recently presented its latest weaving solutions for technical textile fabrics at Techtextil in Mumbai, from 10-12 October 2009. In 1999 Picanol re-entered the specialty markets with a tire cord airjet weaving machine. This development came after a 10-year period of redefining Picanol's strategy based on two new technologies: airjet and fast rapier.

In an established market dominated by a small number of players, a new entrant has to formulate its own strategy. Picanol decided to use its proven strengths to be successful in the demanding field of technical textiles. Techtextil Mumbai proved to be a good opportunity for weavers to discover what Picanol has to offer specifically for this niche market.

Fibre2fashion spoke exclusively to Erwin Devloo, Marketing Communications Manager, Picanol NV, to share their experiences about Techtextil, who said, “Picanol participated for the second time in Techtextil. Our overall experience is very good when it comes to facilities and efficiencies.”

“The facilities are according to international standards and the price is also OK. We had a good mix of competitors, fellow OEM's customers and prospective customers having stalls at the exhibition. There cannot be a comparison with Techtextil in Frankfurt, but this Mumbai edition compares well with other initiatives in Shanghai or Atlanta”.

Commenting on the visitation and interest shown by industry towards the show, he said, “The major response came from India and some Turkish, Pakistan and Bangladesh visitors as well and the best day was Sunday, with a more than normal attendance and organising this event during the week-end is definitely to stay.”

Picanol, with 70 years of experience, is well established in traditional textiles market. How was the response from buyers from the emerging field technical textile products, was our next question, to which he replied by saying, “Picanol re-entered in to the business of Technical Textiles in 1999, after being absent for 20 years.”

“The main reason for this move was because of overwhelming demand from existing customers who are entering themselves into this field of application and also due to the fact that, our existing and prospective customers did not find the same excellent quality-price solutions they where used to with Picanol, when working with the existing suppliers in this emerging sector”.

To conclude the interview, we asked him about the current trends in technical textile machinery, to which he said, “When it comes to India, the following segments in woven technical textiles are gaining importance; Sunscreens, outdoor furniture, coated fabrics, geotextiles, packaging , tyre-reinforcement ( Tyrecord ) and conveyorbelts.”

He concluded by saying, “For most of these applications Picanol can offer solutions with the best quality price ratio and certainly those segments for which the special fibres are available domestically will thrive and Picanol has set up its own offices in Delhi, Mumbai and Coimbatore to service traditional as well as more sophisticated markets like Technical Textiles.”

Fibre2fashion News Desk - India


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