Home / Knowledge / News / Textiles / 'My Life History' promotes DuPont's Teflon brand
'My Life History' promotes DuPont's Teflon brand
03
Nov '09
DuPont India introduces the new marketing campaign for DuPont Teflon Fabric Protector entitled “My Life History”, together with leading domestic apparel brands in India. The new campaign reinforces the outstanding stain management properties of Teflon fabric protector combined with a new chemistry that is kinder to the environment. Teflon fabric protector means less washing, less water, lower wash and dry temperatures, less energy, less wear and tear, and that can mean less impact on the planet.

With 90% consumer awareness worldwide, the Teflon brand is the industry's leading fabric protector. “This campaign reminds consumers how Teflon fabric protector helps keep their fabrics looking newer longer so they can be a lasting part of the consumer's own life history”, said Defne Saral, Global Manager Textiles, DuPont.

“India is a key growth market for this business and has been selected as one of the first few countries for the launch of this new global campaign,” said Dipal Parikh, Business Manager, South East Asia. “In India, consumers are looking for clothes which can withstand the demands of modern life – on the move from morning until night, meals on the go and harsh weather – and Teflon Fabric Protector from DuPont is the ideal solution to meet their needs.”

Teflon fabric protector addresses the needs of busy people who are looking for brands they trust to deliver easy-care textiles that keep them looking good throughout their day. Consumers can find clothes with the Teflon logo at the stores of leading retailers and brands through India in collaboration with leading Indian apparel groups such as Arvind Brands, Raymond, Lifestyle and Madura Garments.

Teflon fabric protector stands for innovation, high performance, authenticity, and style. Teflon fabric protector delivers durable, long lasting protection by forming a molecular shield around the fibers, guarding against oil and water-based stains, dust and dry soil, without impacting the look, touch, feel, color or breathability of the fabric. It makes it easy to clean and keeps apparel, home and industrial textiles beautiful and looking newer longer. It is durable enough to survive the rigors of commercial environments and the demands of home life.

DuPont


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search