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'My Life History' promotes DuPont's Teflon brand

03
Nov '09
DuPont India introduces the new marketing campaign for DuPont Teflon Fabric Protector entitled “My Life History”, together with leading domestic apparel brands in India. The new campaign reinforces the outstanding stain management properties of Teflon fabric protector combined with a new chemistry that is kinder to the environment. Teflon fabric protector means less washing, less water, lower wash and dry temperatures, less energy, less wear and tear, and that can mean less impact on the planet.

With 90% consumer awareness worldwide, the Teflon brand is the industry's leading fabric protector. “This campaign reminds consumers how Teflon fabric protector helps keep their fabrics looking newer longer so they can be a lasting part of the consumer's own life history”, said Defne Saral, Global Manager Textiles, DuPont.

“India is a key growth market for this business and has been selected as one of the first few countries for the launch of this new global campaign,” said Dipal Parikh, Business Manager, South East Asia. “In India, consumers are looking for clothes which can withstand the demands of modern life – on the move from morning until night, meals on the go and harsh weather – and Teflon Fabric Protector from DuPont is the ideal solution to meet their needs.”

Teflon fabric protector addresses the needs of busy people who are looking for brands they trust to deliver easy-care textiles that keep them looking good throughout their day. Consumers can find clothes with the Teflon logo at the stores of leading retailers and brands through India in collaboration with leading Indian apparel groups such as Arvind Brands, Raymond, Lifestyle and Madura Garments.

Teflon fabric protector stands for innovation, high performance, authenticity, and style. Teflon fabric protector delivers durable, long lasting protection by forming a molecular shield around the fibers, guarding against oil and water-based stains, dust and dry soil, without impacting the look, touch, feel, color or breathability of the fabric. It makes it easy to clean and keeps apparel, home and industrial textiles beautiful and looking newer longer. It is durable enough to survive the rigors of commercial environments and the demands of home life.

DuPont


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