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In addition, deep, richly coloured swimsuits - a fashion staple in the swimwear industry – get added benefits with the help of Black Xtra Life LYCRA fibre, which:
• Improves colourfastness in darker fabric shades
• Eliminates grin-through
• Gives the possibility to create marl/design effects in fabrics
• Offers swimwear that 'like new' fit for longer
Ninabeth Sowell, Global Marketing Director for Intimate Apparel and Swimwear at INVISTA Apparel said, “At INVISTA, we continually strive to put our relationship with our customers at the heart of everything that we do. We recognise how important the European textile sector is to our customers, especially the demand for high quality and fashion-forward apparel products, and we are delighted to have European supply of our flagship swimwear fibre to meet these demands. By widening the availability options of Xtra Life LYCRA fibre, we are seeking to ensure that mills are able to obtain the fibre on shorter lead times and can price garments at a wider range of price points which is particularly important in today's current climate.”
INVISTA highly values the support from leading swimwear industry players in Europe who have adopted the innovative fibre and contribute to lead the Xtra Life LYCRA fibre expansion plan. The MarediModa show is an ideal opportunity to highlight their new developments.
The global approach that INVISTA has to both Swimwear and Intimate Apparel cements long-term commitment to delivering value to the fashion and design industries forward. As well as Xtra Life LYCRA fibre for swimwear fabrics, INVISTA also offers lingerie-related innovations such as LYCRA 2.0 garment technology, which allows the creation of innovative stitch-free, sleek and smooth intimate apparel, LYCRA Xtra Fine Collection fibre targeted at the creation of ultra-lightweight fabrics, LYCRA Black fibre for on-trend richly colored and black intimate apparel and LYCRA freshFX fabric, for all day freshness via moisture management and a body-caressing comfort.
• Improves colourfastness in darker fabric shades
• Eliminates grin-through
• Gives the possibility to create marl/design effects in fabrics
• Offers swimwear that 'like new' fit for longer
Ninabeth Sowell, Global Marketing Director for Intimate Apparel and Swimwear at INVISTA Apparel said, “At INVISTA, we continually strive to put our relationship with our customers at the heart of everything that we do. We recognise how important the European textile sector is to our customers, especially the demand for high quality and fashion-forward apparel products, and we are delighted to have European supply of our flagship swimwear fibre to meet these demands. By widening the availability options of Xtra Life LYCRA fibre, we are seeking to ensure that mills are able to obtain the fibre on shorter lead times and can price garments at a wider range of price points which is particularly important in today's current climate.”
INVISTA highly values the support from leading swimwear industry players in Europe who have adopted the innovative fibre and contribute to lead the Xtra Life LYCRA fibre expansion plan. The MarediModa show is an ideal opportunity to highlight their new developments.
The global approach that INVISTA has to both Swimwear and Intimate Apparel cements long-term commitment to delivering value to the fashion and design industries forward. As well as Xtra Life LYCRA fibre for swimwear fabrics, INVISTA also offers lingerie-related innovations such as LYCRA 2.0 garment technology, which allows the creation of innovative stitch-free, sleek and smooth intimate apparel, LYCRA Xtra Fine Collection fibre targeted at the creation of ultra-lightweight fabrics, LYCRA Black fibre for on-trend richly colored and black intimate apparel and LYCRA freshFX fabric, for all day freshness via moisture management and a body-caressing comfort.
INVISTA
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