Interviews
Shop for Change: India opening its doors to fair trade
04 Nov '09
4 min read
Further when asked to provide his views on Shop for Change's collaboration with ace Indian designer Rina Dhaka, which is one of the mediums, the organisation is looking forward to promote the cause in India, he citied other similar projects which are in the pipeline like;
•Shop for Change has partnered with Lintas to launch a national education and awareness campaign about fair trade and the Shop for Change label.
•In addition to putting on its own events to promote fair trade, Shop for Change will partner with both industry events and local public events to raise awareness of the concept.
•A 'Youth Connect' campaign will specifically target young people, whose independent thinking, embrace of 'change', and consumption habits make them an ideal demographic for products bearing the Shop for Change label.
•Shop for Change will work with companies that partner with us to let consumers know that their brands and retail stores are where consumers can find Shop for Change Fair Trade garments and home furnishings.
Shop for change has certainly opened the doors for an entirely new approach towards trade and business policies in India and the response it receives will be watched closely from all quarters.
•Shop for Change has partnered with Lintas to launch a national education and awareness campaign about fair trade and the Shop for Change label.
•In addition to putting on its own events to promote fair trade, Shop for Change will partner with both industry events and local public events to raise awareness of the concept.
•A 'Youth Connect' campaign will specifically target young people, whose independent thinking, embrace of 'change', and consumption habits make them an ideal demographic for products bearing the Shop for Change label.
•Shop for Change will work with companies that partner with us to let consumers know that their brands and retail stores are where consumers can find Shop for Change Fair Trade garments and home furnishings.
Shop for change has certainly opened the doors for an entirely new approach towards trade and business policies in India and the response it receives will be watched closely from all quarters.
Fibre2fashion News Desk - India
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