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Seven countries put their best foot forward for three days @ IWFW

17 Nov '09
5 min read

which carries the slogan “Be spice. Discover authentic Grenada.”

Jessamy, who is very much into print and pattern making said,“We love to print; the process is organic, tied to our love for traditions. It's not only about the destination but the experiences along the way… in your clothes”

Darcel de Vlugt won the NextGen Designer Award for her edgy but elegant cocktail and evening dresses. Trinidadian native de Vlugt believes that people should “speak through fashion and style. It is only shallow if there is no meaning behind what you wear or your reason for wearing it.”

The NextGen Designer Award looks for creativity, expression of style, selection of fabric and colour, and quality of execution of the design. Qualifying designers would not have produced a line before, would have been designing less than three years, and would not be employed at a major fashion house. The award winner in this category will receive a scholarship and opportunity to apprentice with an internationally-recognized designer..

Four Seals of Excellence are awarded for outstanding and exceptional performance in overall design creativity, expression and quality of workmanship/production. The other three winners in this category included Bahamian Beverly Taylor for Harl Taylor BAG, Jamaica's Kenneth 'K-Bobby' Edgar for K-Bobby Couture and Murielle Leconte, for her beautiful and colorful designs from Haiti.

Finally, the Humanitarian Designer Award was given to Hennes & Mauritz AB known as H & M. The Swedish clothing company has been hailed as an “unsung ethical hero” for their work practices and use of natural materials in clothing production, like organic cotton. Though they were not present to accept the award, they did issue a statement saying how encouraged they felt by the award to continue their work.

The designers weren't the only ones winning awards. IWFW introduced the Muse Model Search Competition this year. After months of searching, 15 models from seven Caribbean countries were chosen as finalists. Bahamian Kendrick Kemp and Curacao's Giovara Geertriuda took home the titles of Male and Female Muse of the Year along with $10,000 among other prizes. Sponsors for the event included The Bahamas Ministry of Tourism & Aviation, American Airlines/American Eagle, DHL, L'Oreal Paris, ghd hair products, Sheraton Nassau Beach Resort, The Montaque Group, Mode Îles Ltd, Bristol Wine & Spirits, Galleria Cinemas, thebahamasweekly.com, and Bani Shoe Warehouse.

International media representation was a record 65 personnel with coverage extending throughout the Caribbean, USA, Canada, United Kingdom, France, Germany, Japan, and India. Now IWFW seems to be an unstoppable force in fashion that, like wine, is only getting better with time.

Mode lies Ltd

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