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Incorporatewear refreshes clothing range for Beaverbooks

Nov '09
Beaverbooks the Jewellers, winners of Retail Jeweller magazine's 2009 Retail Employer of the Year, Multiple Retailer of the Year and Retail Star of the Year Awards, has recently refreshed the range of stylish outfits worn by customer-facing staff.

The bespoke clothing collection is designed, sourced and managed by Incorporatewear Ltd, a leading managing agent for corporate clothing, workwear and uniforms. The first issue of corporate clothing by Incorporatewear in 2004 contained more formal jackets, skirts and trousers for the ladies, and jackets and trousers for the gents. In 2006 a new fabric was introduced and jackets and skirts for ladies were replaced by tunics and trousers with a camisole top to be worn underneath in the colder weather. For the most recent update, Beaverbrooks decided to retain the fabric and tweak the designs slightly by adding pleats to the front of the ladies' tunic and introducing new stripe shirt designs for the men to be worn with the existing jacket and trousers in Tootal Tintagel fabric.

Brian Lamb, Director of Incorporatewear, said, “Just as Beaverbrooks sets and follows trends in fine jewellery, we feed fashion trends through to the staff's corporate clothing to blend style and fit with day-to-day practicality. Beaverbrooks was voted the Sunday Times 'Best Company to Work For' 2009 and we'd like to think that a small element of Beaverbrooks' staff satisfaction comes from its corporate clothing!”

Beaverbrooks, which is currently celebrating its 90th anniversary, has 66 branches from Belfast to Edinburgh to Westfield and Exeter with 640 customer-facing employees.

“We're absolutely delighted with Incorporatewear's approach to our staff uniforms,” says Phil Jepson, Head of HR at Beaverbrooks. “In particular we value their corporate values, service ethos and design innovation.”


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