Home / Knowledge / News / Textiles / Winner Medical expands marketing efforts for PurCotton
Winner Medical expands marketing efforts for PurCotton
19
Nov '09
Winner Medical Group Inc. announced plans to launch its Company-owned PurCotton branded products and to construct sales channels in China.

PurCotton is 100% cotton nonwoven material, for which the Company has its unique patented manufacturing technology. It is comfortable, safe, and healthy, which makes it ideal for medical, health care, and daily home care products. The Company will develop finished functional products made by PurCotton, and plans to launch these products mainly through Company-owned PurCotton concept chain stores.

The high profile chain stores will be located in densely populated commercial and residential communities, with high visibility and foot traffic. Stores will cater such consumers who prefer high-quality products made from Winner Medical's PurCotton. Each store will contain a broad range of PurCotton branded personal products and healthcare supplies. Stores will be staffed by a total of eight to ten employees running two shifts. The total projected cost to open each initial pilot store will be approximately $80,000 to $100,000, including securing the lease, build-out and inventory stocking. The Company expects to open its first two or three stores in Shenzhen by January 2010. If the operating metrics of the stores show feasibility, the mid-term plan will be to launch the Company's own stores or joint ventures in several geographic areas to open multiple locations.

Winner Medical has retained an experienced, reputable, and extremely well known consulting firm to implement a marketing strategy for the promotion and sales channels construction of its PurCotton branded product. This firm successfully designed, launched and marketed several famous brand names in China, including Wanglaoji, one of the leading canned drink manufacturers in China, Huiyuan, one of the largest fruit juice manufacturers, and Tasly, a manufacturer of modern TCM, biological medicine, and functional foods.

Jianquan Li, Chairman and Chief Executive Officer of Winner Medical, commented, "We are extremely pleased to announce this initiative which underscores our strategy to significantly grow our domestic China business focused on higher margin PurCotton branded products. We will be the first to market with a concept store specifically focused on offering customers a broad range of disposable, daily use products which will simplify their shopping experience. We will prudently manage this marketing strategy while controlling investment risks through staged store openings."

Winner Medical Group Inc


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search