Saint Petersburg Beauty Expo – successful event

27 Nov '09

6 min read

During the work of the Forum some important aspects of theory and practices concerning this most demanded procedure of any beauty salon were revealed and discussed.

Image aesthetics is becoming more and more important nowadays, and that explains why such events as Make-up Artist's Day, Nail&Spa Show, and the Forum of Hairdresser's and Beauty Salon's Specialists were booked up long beforehand. Guests of the events mentioned later in their interviews a really high level of workshops and master-classes and expressed their desire to take part in training and educational programmes of the Festival on a regular base.

Main partners and organizers of the thematic presentations and exhibitions were such organisations as “Sergeyev, Kayumov and Partners”,” NailSpa” magazine, Optimed Aesthetic Medicine Corporation, and “Stylist-Profi Company”.

Within the framework of the Festival there also took place a Championship for the Hardware Pedicure Cup of St-Petersburg, known as “Foot-Profi – 2009”, organized by Plastek Company. The event is traditionally visited in by guests from different cities of Russia. Training at pre-contest coachings helped masters to feel there more at ease, for criteria of the mark at these competitions are very distinct and exact; that is why they need some special preparation in advance. The final giving-awards ceremony took place at the stage of the SCC, where all winners got their deserved cups, medals and other prizes.

The winners were:
1 place Yelena Semenova, St Petersburg
2 place Aleksey Volkov, Vologda
3 place Natalia Raidina, St Petersburg

The 1st St-Petersburg Open SPA-Massage Championship became another significant event of the Festival. It manifested some kind of magic attraction, which made its guests spend many hours in the auditorium.

The winners were:
1 place Sherali Manonzada, Spa-complex, Igora resort
2 place Oksana Gamulskaya, Spa-complex, Igora resort
3 place Yekaterina Musatkova, Bor, Nizhegorodskaya Oblast, Kreativ Studio

The 5th Open Independent Hairdressing, Decorative Cosmetics and Nail-Design Cup of Russia Championship was attracting attention of the whole world to the main catwalk of the SCC for four days. In the contest more than 250,000 participants took place; they had arrived from all parts of Russia, as well as from Japan, France, the USA, the UK, Italy, Estonia, Latvia, Finland and other countries.

Its specially-tailored judging system eliminated biliousness, and due to the fact a real battle of professionals took place on the stage. It was a bright show, for which masters usually prepare for years, mastering their techniques and inventing new images. A most keen jury, representing many countries of the world, was accessing works of the contestants, and names of the winners became known only on September 13, at the awards-giving ceremony. Trevor Mitchell, an honorary international hair-style judge, said in his interview, given to journalists before the final ceremony: “Nevskie Berega Beauty Competitions are the most beautiful and the biggest ones in the world. They have really great future. We return to England having a strong desire to come back soon.” One can get acquainted with the results of the Championship on its official cite.

The event was given a broad coverage by the mass media, many leading journalists of different periodicals visited the Festival, and hundreds of photo and video correspondents were working at the event as well.

On February 19-23, 2010, St Petersburg SCC will see its guests at “Nevskye Berega” International Beauty Expo, this wonderful festival of beauty, again.

Saint Petersburg Beauty Expo

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