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BEAUTY VISION for Middle East's $2 bn beauty industry

Dec '09
Beauty Vision is brought by Channels Exhibitions. BEAUTY VISION takes place at the prestigious, state-of-the-art Abu Dhabi National Exhibition during February 2-4, 2010.

From selling “hope in a jar” in the 1930s… the beauty industry has evolved dramatically: it is no longer in the business of selling dreams. It sells results. BEAUTY VISION is a unique trade show, aimed at serving the needs of the growing beauty industry in the wider Middle East and within the UAE – where the market has grown 12% annually over the last three years.

The event takes place in the UAE – the commercial gateway for re-exports to the Middle East, Iran, North/East Africa, Russia, the Indian sub-continent and the neighbouring Central Asian countries.

Fusing six concepts into one comprehensive show, BEAUTY VISION brings together hundreds of companies and brands, showcasing thousands of products, trends and innovations from around the world.

BEAUTY VISION provides the ideal springboard for testing the region's growing market, as well as finding new distributors and exporters, meeting new suppliers and industry professionals, and exploring the tremendous commercial benefits that the UAE and the Middle East has to offer.

The UAE is the Middle East's regional hub for commerce and tourism – spanning a region encompassing 1.5 billion people within the growing markets of South Asia, emerging Africa, oil-rich Russia and the Gulf states, Iran, Central Asia and the Caucasus.

This is largely thanks to the UAE's infrastructure investment for its airports, airlines, telecommunications networks and expanded highways, envisaged by the country's rulers. It remains a highly successful entrepôt in one of the richest and fastest-growing parts of the world.

The UAE is consequently THE business location for buyers, importers and exporters – with BEAUTY VISION providing direct access to this dynamic marketplace.

Captive market where beauty care is cultural
The Middle East's cosmetics and toiletries market is one of the largest and most profitable in the world – growing at a rate of 12% annually, and sales expected to increase by more than $3 billion by 2010 – with the UAE accounting for around $820 million. In a region where people care about how they look and feel, and treatments are considered a necessity rather than a luxury – nationals and expatriates within the GCC countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE – will continue to purchase beauty products and solutions.

In fact, cosmetic and fragrance purchases across the GCC states are some of the highest per capita in the world – with an estimated average purchase of over $300.

Unsurprisingly, the Middle East continues to hold its attraction, where growth is further boosted by the under-25 market – almost 60 per cent of the population – and by the surge in beauty retail space and spas.

Beauty and cosmetics retailers across the region are continuing to report increased sales and are pushing ahead with expansion plans.


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